9781581808001

Ideaspotting

by
  • ISBN13:

    9781581808001

  • ISBN10:

    1581808003

  • Format: Paperback
  • Copyright: 2006-04-12
  • Publisher: How Design Books

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's Idea Spotting shows them exactly how. This innovative book:*Offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas*Features an organic and attractive design--light on words and full of ideas--to spark exploration as well as appeal to busy readers*Shares creativity techniques from a seasoned business pro who's worked with major corporations, including Hallmark, the NFL, and Hasbro.Idea Spotting will train business people to step outside of their daily routine in order to find the next great idea.

Table of Contents

nobody spots hot ideas in cold offices. So Why Sit There?
12(16)
explore ranges Of Possibility
28(16)
what you see is What You Get
44(22)
listening 101: close mouth. Open Ears
66(16)
ask the question, play the fool. Don't Ask the Question Stay the Fool
82(10)
know what makes your audience Laugh, Cry and Scream
92(16)
if an idea pops up, write it down. If a Vision Drifts in Sketch It Out
108(10)
your yard isn't the only yard in town. And Your Next Idea May Be Just Over the Fence
118(18)
who you Gonna Call?
136(8)
we've all had our share of clunkers. Spot What You Can Do to Salvage Them
144(10)
finders, Keepers
154(12)
look for one thing, Stumble Over Another
166(8)
collaborate with A Hibiscus
174(16)
a rut is a coffin With the Ends Kicked Out
190(12)
the world is a book. If You Don't Travel You Only Read One Page
202(16)
when you can't go, stay put. And Make the Most of What You've Got
218(22)
you can do everything we've talked about. You Can Spot Idea After Idea After Idea
240(8)
End Notes 248

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