The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store

by Dahlvig, Anders

• ISBN13: 9780071777650
• ISBN10: 0071777652
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-12-01
• Publisher: McGraw-Hill Education

Summary

Reflecting on his 26 years at Ikea, former CEO, Anders Dahlvig describes the prerequisites for a business that has the ambition to achieve both traditional business goals like profit and sales growth and the goal of contributing to a better society. The author presents what he has learned about managing complex global supply chains, doing business across cultures, and sustaining the values of profitability and coporate responsibility across a large organization.

Table of Contents

Prologue	p. vii
Introduction	p. ix
The Four Cornerstones of a Good Business	p. 1
A Vision of Social Responsibility
Maintaining a Strong and Dynamic Corporate Culture	p. 15
Diversity: A Good Business Choice	p. 31
The Environmental Agenda	p. 35
The Market Perspective	p. 49
Differentiation through Control of the Value Chain
Creating a Unique Product Range	p. 69
Building a Supply Chain to Deliver Low Prices	p. 79
Efficient Retail Stores	p. 91
Effective Communication	p. 97
Working as One Company	p. 101
Staying on Track	p. 113
Market Leadership and a Balanced Market Portfolio
The Market Strategy	p. 127
The European Expansion	p. 131
Strengthening Ikea in the United States	p. 135
Developments in Russia and Asia-Pacific	p. 139
A Local Company or a Global Retailer?	p. 149
Global Expansion in Retail	p. 153
Building for the Long Term
The Financials	p. 171
The Role of the CEO	p. l75
Conclusion: Doing Good Business while Being a Good Business	p. 185
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