What is included with this book?
Prologue | p. vii |
Introduction | p. ix |
The Four Cornerstones of a Good Business | p. 1 |
A Vision of Social Responsibility | |
Maintaining a Strong and Dynamic Corporate Culture | p. 15 |
Diversity: A Good Business Choice | p. 31 |
The Environmental Agenda | p. 35 |
The Market Perspective | p. 49 |
Differentiation through Control of the Value Chain | |
Creating a Unique Product Range | p. 69 |
Building a Supply Chain to Deliver Low Prices | p. 79 |
Efficient Retail Stores | p. 91 |
Effective Communication | p. 97 |
Working as One Company | p. 101 |
Staying on Track | p. 113 |
Market Leadership and a Balanced Market Portfolio | |
The Market Strategy | p. 127 |
The European Expansion | p. 131 |
Strengthening Ikea in the United States | p. 135 |
Developments in Russia and Asia-Pacific | p. 139 |
A Local Company or a Global Retailer? | p. 149 |
Global Expansion in Retail | p. 153 |
Building for the Long Term | |
The Financials | p. 171 |
The Role of the CEO | p. l75 |
Conclusion: Doing Good Business while Being a Good Business | p. 185 |
Table of Contents provided by Ingram. All Rights Reserved. |
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