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The book's approach is interdisciplinary, and its themes range over areas of central interest to anthropology, psychology, and sociology, among others. The linguistic material is drawn from languages of America, Australia, the Pacific, South-East Asia and Europe. Wierzbicka argues that it is time for human sciences to take advantage of English as a global lingua franca while at the same time transcending the limitations of the historically-shaped conceptual vocabulary of English. And she shows how this can be done.
Professor of Linguistics, Australian National University, and author of Semantics, Culture, and Cognition (1992); Semantics: Primes and Universals (1996): Understanding Cultures Through their Keywords (1997); What did Jesus Mean? (2001), and English: Meaning and Culture (2006)