9780415911573

Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

by
  • ISBN13:

    9780415911573

  • ISBN10:

    0415911575

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 1995-09-29
  • Publisher: Routledge

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $43.95 Save up to $6.59
  • Rent Book $37.36
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

A cultural history based onThe Ladies' Home Journal,Inarticulate Longingsoffers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century. The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.

Table of Contents

Acknowledgments
Introductionp. 1
A Profile of the Ladies' Home Journalp. 11
Housekeeping: The Greatest Business in the Worldp. 49
Women's Paid Work: Setting and Stretching the Boundariesp. 79
Stoves for Women, Votes for Men: The Journal and Women's Political Involvementp. 109
The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fictionp. 137
Advertising Women: The J. Walter Thompson Company Women's Editorial Departmentp. 169
"Every Woman Is Interested in This": Advertising in the Ladies' Home Journalp. 197
Conclusionp. 229
Notesp. 235
Indexp. 273
Table of Contents provided by Blackwell. All Rights Reserved.

Rewards Program

Write a Review