did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780745653334

Indian Media

by
  • ISBN13:

    9780745653334

  • ISBN10:

    0745653332

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-02-27
  • Publisher: Polity

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $27.73 Save up to $10.26
  • Rent Book $17.47
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the 21st century. Similarly, as one of the largest and most influential emerging economies in the world today, India plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. As an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich empirical account with critical analysis designed to engender informed debate amongst students, academics and other researchers. For all these imperatives, and for all these readers, a serious critical exploration of the role being played by the media in the India-Globalisation nexus is an intellectual journey that needs to be taken.

Author Biography

Adrian Athique is Senior Lecturer in Screen and Media at the University of Waikato.

Table of Contents

Introduction: A Global Approach to the Indian Media
Mass Media and the Making of Modern India
Media Development and Mixed Messages
Liberalisation, Diversity and the Age of Television
The Global Dynamics of Indian Media Piracy
Digital India: Software, Services and Cybercultures
Bollywood, Brand India and Soft Power
Media Provision and the New Leisure Economy
Afterword: Indian Media and the Asian Century
References
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program