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Table of Contents
About the Authors v
Preface to the Fifth Edition vii
Part One Foundations 1
1 Industrial Organization: What, How, and Why 2
2 Basic Microeconomics 19
3 Market Structure and Market Power 47
4 Technology and Cost 64
Part Two Monopoly Power in Theory and Practice 91
5 Price Discrimination and Monopoly: Linear Pricing 92
6 Price Discrimination and Monopoly: Nonlinear Pricing 119
7 Product Variety and Quality Under Monopoly 142
8 Commodity Bundling and Tie-In Sales 173
Part Three Strategic Interaction and Basic Oligopoly Models 213
9 Static Games and Cournot Competition 214
10 Oligopolistic Price Competition 242
11 Dynamic Games and First and Second Movers 264
Part Four Anticompetitive Behavior and Antitrust Policy 283
12 Entry Deterrence and Predation 284
13 Predatory Conduct: More Recent Developments 316
14 Price Fixing, Repeated Games, and Antitrust Policy 349
Part Five Contractual Relations Between Firms 385
15 Horizontal Mergers 386
16 Vertical and Conglomerate Mergers 427
Pepall ftoc.tex V1 - 07/29/2013 12:13 A.M. Page iv
17 Vertical Price Restraints 459
18 Non-Price Vertical Restraints 486
Part Six Non-Price Competition 515
19 Advertising, Market Power, and Information 516
20 Research and Development 548
21 Patents and Patent Policy 578
Part Seven Networks, Auctions, and Strategic Commitment 611
22 Network Issues 612
23 Auctions: Basic Theory and Applications 637
24 Strategic Commitments and International Trade 661
Answers to Practice Problems 677