9780898596908

Information and Behavior: Systems of Influence

by ;
  • ISBN13:

    9780898596908

  • ISBN10:

    0898596904

  • Format: Hardcover
  • Copyright: 1986-04-01
  • Publisher: Lawrence Erlbau
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Table of Contents

Communicationp. ii
Prefacep. xi
Acknowledgmentsp. xii
Introduction: a Behavioral Systems Framework For Information and Effectsp. 1
Conclusionsp. 22
Prosocial Television: Effective Elements, Barriers To Broadcastingp. 26
Diffusion from a Behavioral Systems Perspectivep. 59
Social Marketing: Ethics Concepts, Methods Strategies, and Applicationsp. 83
Summaryp. 91
Introductionp. 111
New Media: Hyperbole Versus Realityp. 111
Conclusionp. 152
Information and Health Behavior: Futile Attempts Or Small-Wins?p. 155
Conclusionp. 189
Behavioral Systems Approach To Information and Consumer Behavior: Economic, Legal And Communication Aspects Of Effective Information Remediesp. 190
Future Directions: Information Technology/Behavioral Systems for the Public Goodp. 226
Referencesp. 235
Author Indexp. 249
Subject Indexp. 255
Table of Contents provided by Publisher. All Rights Reserved.

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