The Innovation Book How to Manage Ideas and Execution for Outstanding Results

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 9/5/2014
  • Publisher: FT Press
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.



It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and screw-ups?



With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.



"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager



“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”

Broc Edwards, SVP, Director of Learning & Leadership

Author Biography

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and

best-selling, award-winning The Strategy Book.


Max has a PhD and MBA with a speciality in strategic change and an MSc

in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation

– in search of how best to deliberately create better ways of doing everything.


His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle,

PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota,

TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint,

Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.


www.maxmckeown.com / www.twitter.com/maxmckeown

Table of Contents

What’s in The Innovation Book?


How to use this book?. 5

What is innovation?. 6


part one: Your Creative Self. 11

Nurturing Your Creative Genius. 12

Seeing What Others Do Not See. 17

Becoming a More Powerful Innovator. 21

Giving Up Old Ideas for Better Ideas. 25


part two: Leading Innovators. 30

Building a Better, Bigger Brain. 31

Organizing People for Innovation. 36

Creating Powerful Innovation Culture. 41

Motivating Innovators. 45


part three: Creating Innovation.. 49

Using the Power of (Creative) Rebels. 50

Making New Ideas Useful. 54

Grinding Your Way from Insight to (Successful) Innovation. 58

Measuring (Unmeasurable) Innovation. 62


part four: Winning with Innovation.. 66

Winning & Losing with Innovation. 67

Making Innovation Popular. 71

Selling New Ideas. 76

Renewing, Transforming & Disrupting. 81

Surfing Waves of Creativity. 86


part five:  The Innovator’s Toolkit. 90

(A)    Understanding (Smarter) Creativity. 91

Goldberg’s Big Five Personality Traits. 92

Sawyer’s 8-Step Creativity Zig-Zag. 94

Vygotsky’s Zone of Proximal Development (ZPD) 97

Amabile’s Internal & External Motivation. 99

Altshuller’s Innovation Pyramid. 101

Altshuller’s Theory of Inventive Problem-Solving (TRIZ) 104

Guilford’s Convergent & Divergent Thinking. 107

Usher’s Path of Cumulative Synthesis. 109

(B) Shaping (Better) Futures. 111

Christensen’s Disruptive Innovation. 112

Schroeder’s Innovation Journey. 114

Repenning & Sterman’s Capability Trap. 116

Eijnatten’s Chaordic Forces of Complexity and Coherence. 118

Van De Ven’s Leadership Roles & Rhythms. 120

Friend’s Three Types of Uncertainty. 123

Burgelman & Seigel’s Minimum Winning Game. 125

Teece’s Win, Lose, Follow, Innovate Grid. 128

 (C) Sharing (Beautiful) Ideas. 130

Henderson & Clark’s Four Types of Innovation. 131

Rogers Adoption & Diffusion Curve. 133

Abernathy’s & Utterback’s Three Phases of Innovation. 136

Chesbrough’s Open InnovatioThe reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. [George Bernard Shaw]n. 138

March’s Exploration vs. Exploitation. 140

Johnson & Johnson’s Constructive Controversy Cycle. 143

Powell & Grodal’s Networks for Innovation. 145

Boyd’s OODA Loop. 147


Final Words. 149


More Reading for Curious People. 150



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