9780273736561

Innovation Management and New Product Development

by
  • ISBN13:

    9780273736561

  • ISBN10:

    0273736566

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2011-10-24
  • Publisher: Pearson
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Summary

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, operations management, business studies and engineering.

Author Biography

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

Table of Contents

Part 1: Innovation management

Chapter 1: Innovation Management: An Introduction

Chapter 2:  Entrepreneurship and Market Adoption

Chapter 3: Managing Innovation within Firms

Chapter 4: Process Innovation and Operations Management

Chapter 5: Imitation, Counterfeit Products and Intellectual Property

Part 2:  Managing Technology and Knowledge

Chapter 6: Managing Organisational Knowledge

Chapter 7: Strategic Alliances And Networks

Chapter 8: Knowledge Transfer and Open Innovation in Innovation

Chapter 9: Management of Research & Development

Chapter 10: Managing R&D projects

Part 3: New Product/Service Development

Chapter 11: Product & Brand Strategy

Chapter 12: New Product Development

Chapter 13: New Service Development

Chapter 14: Packaging and Product Development

Chapter 15: The Role Of Market Research In New Product Development

Chapter 16: Practical Steps to Help Innovation and New Product Development

 

 

 


 

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