9780199568901

Innovation: A Very Short Introduction

by ;
  • ISBN13:

    9780199568901

  • ISBN10:

    0199568901

  • Format: Paperback
  • Copyright: 2010-05-06
  • Publisher: Oxford University Press

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $0.26
    Check/Direct Deposit: $0.25
List Price: $11.95 Save up to $1.79
  • Rent Book $10.16
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.

Author Biography


Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, Australia.
David Gann is Head of Innovation and Entrepreneurship and Chair in Technology and Innovation Management at Imperial College London.

Table of Contents

Prefacep. xi
List of illustrationsp. xiii
Josiah Wedgwood: the world's greatest innovatorp. 1
Joseph Schumpeter's gales of creative destructionp. 12
London's wobbly bridge: learning from failurep. 31
Stephanie Kwolek's new polymer: from labs to richesp. 40
Thomas Edison's organizational geniusp. 82
Building a smarter planet?p. 117
Referencesp. 138
Further readingp. 142
Indexp. 144
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review