9781403920584

Inspiration Capturing the Creative Potential of Your Organization

by ;
  • ISBN13:

    9781403920584

  • ISBN10:

    1403920583

  • Format: Hardcover
  • Copyright: 2004-09-18
  • Publisher: Palgrave MacMillan
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $85.00 Save up to $2.55
  • Buy New
    $82.45
    Add to Cart Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Author Biography

Nicholas Ind is lectures on branding and communication at Erasmus University, Rotterdam, Stockholm University, BI University, Oslo and Kingston University, where he is Industrial Fellow.

Cameron Watt lectures on creativity at a number of business schools including Warwick Business School and Kingston Business School.

Table of Contents

Preface ix
Acknowledgements xi
Inspiration and Creativity
1(10)
Introduction
1(1)
Creativity and competitive advantage
2(2)
The Van Gogh paradox
4(1)
Creativity is a collective act
5(1)
Chapter outlines
6(5)
Creative Organisations at Work
11(17)
Introduction
11(1)
Building a creative culture
11(10)
Achieving structural balance
21(4)
Conclusion
25(1)
Lessons for creativity
26(2)
Designing Creativity
28(12)
People power
29(3)
Knowledge networks
32(4)
External collaboration
36(2)
Conclusion
38(1)
Lessons for creativity
39(1)
Managing for Creativity
40(19)
Introduction
40(1)
Leadership not dictatorship
41(3)
Controlled chaos
44(6)
Guessing the future
50(5)
Conclusion
55(2)
Lessons for creativity
57(2)
Aardman and Funcom: Animated creativity
59(13)
Leading creativity
60(3)
Creativity meets reality
63(4)
Difficult choices
67(3)
Conclusion
70(1)
Lessons for creativity
70(2)
Balancing Act: Designing and managing creative teams
72(16)
Designing creative teams
74(6)
The management of creative teams
80(5)
Conclusion
85(2)
Lessons for creativity
87(1)
Cultural Creativity
88(14)
A question of balance
89(1)
A meeting place
90(2)
Modern and contemporary
92(1)
The power of money
93(1)
A real work of art
94(3)
Leading teams and respect
97(2)
Conclusion
99(1)
Lessons for creativity
100(2)
Customers, Creativity and Risk
102(17)
Do new ideas matter?
103(2)
Building creative partnerships
105(5)
The value of process and structure
110(5)
Conclusion
115(3)
Lessons for creativity
118(1)
Quiksilver: Cool creativity
119(11)
Collaborative culture
120(3)
Free-flowing creativity
123(1)
Free flow in practice
124(2)
The challenge of growth
126(1)
Conclusion
127(1)
Lessons for creativity
128(2)
Branding and Creativity
130(13)
What is branding?
130(4)
How branding and creativity connect
134(2)
The joy of the new
136(4)
Conclusion
140(1)
Lessons for creativity
141(2)
Driving Creativity: Ford's Premier Automotive Group and VW-Audi
143(12)
Inward/outward
144(2)
Brief beginnings
146(2)
Managing a creative team
148(3)
Creative focus
151(2)
Success is ...
153(1)
Lessons for creativity
153(2)
Conclusion
155(10)
Trust
156(2)
Focus
158(1)
Listen and learn
159(2)
Execution
161(2)
People
163(2)
Bibliography 165(4)
Index 169

Rewards Program

Write a Review