9780566087219

Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets

by
  • ISBN13:

    9780566087219

  • ISBN10:

    0566087219

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2005-12-28
  • Publisher: Ashgate (GOW)

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Summary

Intellectual Assets - documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: decision making systems strategy policy and accountabilities knowledge management people and behaviour targets and metricsYou can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

Table of Contents

List of Figures ix
Foreword xi
1 INTRODUCTION
1(4)
Decision Making
2(1)
Strategy
2(1)
Policy and Accountabilities
3(1)
People and Behaviour
3(1)
Targets and Challenge
3(1)
Management Processes
4(1)
2 BACKGROUND
5(4)
Definitions
5(1)
The Goals of Intellectual Asset Management
6(3)
3 INTELLECTUAL ASSET STRATEGY
9(14)
Misuses of the Term "Strategy"
10(1)
The Contents of an Intellectual Asset Strategy
11(1)
Strategies for Differentiators and Enablers
12(4)
Licensing Strategy
16(3)
Patent Strategy
19(1)
Trademarks Strategy
19(4)
4 POLICY AND ACCOUNTABILITIES
23(6)
Policy
23(1)
Accountabilities
24(2)
Difficult Problems Should be Owned
26(1)
Monitoring Policy Compliance and the Discharge of Accountabilities
26(3)
5 DECISION MAKING
29(6)
Stage-Gate Processes
30(5)
6 PEOPLE AND BEHAVIOUR
35(4)
Technical Competencies
36(3)
7 TARGETS AND CHALLENGE
39(8)
Alignment of Intellectual Assets to Business Strategy
40(1)
The Quality of Intellectual Asset Management
40(2)
Stretching Targets Continual Improvement
42(4)
The Role of the Centre?
46(1)
8 PROCESSES KNOWLEDGE MANAGEMENT
47(10)
The Capture and Sharing of Information
48(2)
Classification, Taxonomies and Ontologies
50(1)
Communities of Practice
51(1)
Know-how Gaps
52(1)
The Knowledge Audit and Strategy
53(1)
A Summary of Knowledge Management
54(3)
9 PROCESSES INFORMATION MANAGEMENT
57(8)
Classification
57(2)
Approving the Release of Information
59(1)
Handling of Information
60(2)
Labelling of Information
62(1)
Copying of Third Party Information
62(3)
10 PROCESSES PATENT PORTFOLIO MANAGEMENT 65(14)
Use of Decision-Making Systems
67(1)
Patent Reviews
68(2)
Incentives and Barriers
70(4)
Other Aspects of Patent Management
74(5)
11 PROCESSES IP AND IA FUNCTIONS 79(8)
The IA Function
79(1)
Combining the IP and IA Functions
80(2)
The IP Function
82(5)
12 PROCESSES INTELLECTUAL ASSET PLANS 87(14)
Generic IA Plans
87(2)
Understanding the Role of Intellectual Assets
89(3)
Patent Plans
92(3)
Software Plans
95(2)
Branding Plans
97(2)
Intellectual Asset Plans In Conclusion
99(2)
13 IA MANAGEMENT WITHIN A GROUP OF COMPANIES 101(16)
Ownership
103(4)
Central Ownership of Trademarks
107(1)
Central Ownership of Patents
108(1)
Central Ownership of Methods and Data
108(1)
Tax Benefits
108(1)
Practical Aspects of Intra-group Licensing
109(8)
14 LICENSING 117(14)
Licensing Strategy
117(2)
A Licensing Function
119(1)
Brand Licensing
120(1)
Technology Licensing
121(5)
Negotiations
126(5)
15 AGREEMENTS 131(12)
Licences
131(8)
University Research Agreements
139(4)
16 VALUATION OF INTELLECTUAL ASSETS 143(14)
Financial Valuation
144(9)
Metrics
153(3)
Valuation A Final Observation
156(1)
17 DUE DILIGENCE 157(16)
Due Diligence in Mergers, Acquisitions and Investments
157(5)
Due Diligence Freedom for Use
162(11)
APPENDIX I INTELLECTUAL PROPERTY RIGHTS 173(10)
Patents
174(3)
Registered Designs
177(1)
Copyright and Related Rights
177(1)
Design Rights
178(1)
Trademarks
179(1)
Breach of Confidence
180(1)
Software
180(3)
Index 183

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