CART

(0) items

Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment,9780415527910
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment

by ;
Edition:
1st
ISBN13:

9780415527910

ISBN10:
0415527910
Format:
Hardcover
Pub. Date:
1/15/2014
Publisher(s):
Routledge
List Price: $160.00

Rent Book

(Recommended)
 
Term
Due
Price
$136.00

Buy New Book

Usually Ships in 3-5 Business Days
N9780415527910
$136.00

eBook


 
Duration
Price
$42.00

Used Book

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $447.83
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 1/15/2014.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

In the new 'knowledge-intensive economies' Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets. This book will provide students with: the basic Intellectual Property law knowledge needed to identify a potential IP issue the tools and understanding to assess an IP breach the ability to identify where the problem cannot be solved in house and where expert legal assistance is required the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome


Please wait while the item is added to your cart...