Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Series Foreword | p. ix |
Preface | p. xi |
Acknowledgments | p. xv |
Introduction | |
The Self-Limiting Myth of the Sword and the Shield | p. 1 |
Why Intellectual Property Matters | p. 17 |
Recommendation | p. 1 |
Treat Intellectual Property as a Core Asset Class | p. 35 |
Recommendation | p. 2 |
Benefit from the Intellectual Property of Others - Legally | p. 59 |
Recommendation | p. 3 |
Create Freedom of Action through Intellectual Property | p. 77 |
Recommendation | p. 4 |
Establish a Flexible Intellectual Property Strategy | p. 87 |
The Special Case of the Nonprofit | p. 109 |
Future Outlook | p. 125 |
Afterword | |
What the Author Really Thinks | p. 143 |
Glossary | p. 147 |
Notes | p. 151 |
Recommended Reading | p. 159 |
About the Author | p. 165 |
Index | p. 167 |
Available online (at http://mitpress.mit.edu/ipstrategy): | |
Case Studies | |
Collegiate Licensing | p. CS-3 |
Follow-on Biologies | p. CS-11 |
InnoCentive | p. CS-19 |
Museum Licensing | p. CS-25 |
Smartphones | p. CS-33 |
Starbucks versus Ethiopia | p. CS-41 |
University Technology Commercialization | p. CS-49 |
Notes to Case Studies | p. CS-59 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.