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Table of Contents
Part 1. Introduction 1. Introduction to international business 2. Theories of international business Key players 3. International Business and National politics 4. Global frameworks 5. Multinational enterprises and foreign direct investment Cultural perspectives 6. National cultures 7. Corporate cultures 8. Multinational Corporate social responsibility International Strategy 9. Modes of internationalisation 10. Organization of multinational enterprises International Functions 11. International Production 12. International Marketing 13. International Finance 14. International Human resource management Future 15. The changing geography of international business 16. International Business and the environmental challenge