9780199646968

International Business

by ;
  • ISBN13:

    9780199646968

  • ISBN10:

    0199646961

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 3/22/2013
  • Publisher: Oxford University Press

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Table of Contents


Part 1. Introduction
1. Introduction to international business
2. Theories of international business
Key players
3. International Business and National politics
4. Global frameworks
5. Multinational enterprises and foreign direct investment
Cultural perspectives
6. National cultures
7. Corporate cultures
8. Multinational Corporate social responsibility
International Strategy
9. Modes of internationalisation
10. Organization of multinational enterprises
International Functions
11. International Production
12. International Marketing
13. International Finance
14. International Human resource management
Future
15. The changing geography of international business
16. International Business and the environmental challenge

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