9780137153732

International Business

by ;
  • ISBN13:

    9780137153732

  • ISBN10:

    0137153732

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 1/27/2009
  • Publisher: Pearson Prentice Hall
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Summary

Successfully prepare for the international marketplace. An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations MARKET:International Businessillustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Table of Contents

The World's Marketplaces
An Overview of International Business
Global Marketplaces and Business Centers
Legal, Technological, and Political Forces
The Role of Culture
Ethics and Social Responsibility in International Business
The International Environment
International Trade and Investment Theory
International Monetary System and the Balance of Payments
Foreign Exchange and International Financial Markets
Formulation of National Trade Policies
International Cooperation among Nations
Managing International Business
International Strategic Management
Strategies for Analyzing and Entering Foreign Markets
International Strategic Alliances
International Organization Design and Control
Leadership and Employee Behavior in International Business
Managing International Business Operations
International Marketing
International Operations Management
International Financial Management
International Human Resource Management and Labor Relations
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Exactly as described March 20, 2011
by
This textbook covers a lot, and well. I had a class this semester that used it, and this text was the highlight. I am definitely keeping it after the class is over. It is very easy to follow and there are tons of interesting stories and graphics that go along with the reading. The authors have done their homework and give thoughtful coverage to the structure of business in individual countries and to national and world agencies that affect change in dominant and emerging markets.
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International Business: 5 out of 5 stars based on 1 user reviews.

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