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Exactly as described March 20, 2011
This textbook covers a lot, and well. I had a class this semester that used it, and this text was the highlight. I am definitely keeping it after the class is over. It is very easy to follow and there are tons of interesting stories and graphics that go along with the reading. The authors have done their homework and give thoughtful coverage to the structure of business in individual countries and to national and world agencies that affect change in dominant and emerging markets.
International Business: stars based on 1 user reviews.
Successfully prepare for the international marketplace. An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations MARKET:International Businessillustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Table of Contents
|The World's Marketplaces|
|An Overview of International Business|
|Global Marketplaces and Business Centers|
|Legal, Technological, and Political Forces|
|The Role of Culture|
|Ethics and Social Responsibility in International Business|
|The International Environment|
|International Trade and Investment Theory|
|International Monetary System and the Balance of Payments|
|Foreign Exchange and International Financial Markets|
|Formulation of National Trade Policies|
|International Cooperation among Nations|
|Managing International Business|
|International Strategic Management|
|Strategies for Analyzing and Entering Foreign Markets|
|International Strategic Alliances|
|International Organization Design and Control|
|Leadership and Employee Behavior in International Business|
|Managing International Business Operations|
|International Operations Management|
|International Financial Management|
|International Human Resource Management and Labor Relations|
|Table of Contents provided by Publisher. All Rights Reserved.|