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International Business, 8th Editionby Michael Czinkota (Georgetown University); Iikka A. Ronkainen (Georgetown University); Michael H. Moffett (Thunderbird School of Global Management)
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This is the 8th edition with a publication date of 8/1/2010.
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The most up-to-date text in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.
Table of Contents
|The International Business Imperative|
|Trade and Investment|
|The Theory of Trade and Investment|
|The Balance of Payments|
|Cases: Iceland 2006: A Small Country in a Global Capital Market|
|The Venezuelan Bolivar Black Market|
|Will Tire Tariffs Launch a Trade Dispute?|
|The Catfish Dispute|
|Politics and Law|
|Economic Integration, Emerging and Developing markets|
|Cases: Mattel's Chinese Sourcing Crisis of 2007|
|Nine Dragon's Paper|
|The Banana Wars|
|MG Rover Plant|
|Corporate Governance and Reform,|
|Coordination, Implementation, and Control (incl. Knowledge Transfer)|
|Building the Knowledge Base (Research Tools)|
|Entry and Expansion|
|Koch Industries Acquires Georgia Pacific|
|Petroleum Development and The Curse of Oil|
|Tao kae noi Seaweed Snack|
|Human Resource Management|
|Cases: Nova Macedonia|
|Porsche Changes Tack|
|When Diamonds Weep|
|The Market Entry Strategy Social Approach|
|Table of Contents provided by Publisher. All Rights Reserved.|