9780131747432

International Business : The Challenges of Globalization

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  • ISBN13:

    9780131747432

  • ISBN10:

    0131747436

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1/1/2010
  • Publisher: Prentice Hall
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Summary

Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International Business: The Challenges of Globalizationis the fastest growing international business book available today.It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers'requests and needs. A main goal in this third edition is to continue the progress made in the previous two-delivering the most readable, current, and concise international business book on the market.A must-read for anyone involved in International Business.

Table of Contents

Global Business Environment
Globalization
National Business Environments
Cross-Cultural Business
Politics and Law in Business
Economic Systems and Development
International Trade and Investment
International Trade
Business-Government Trade Relations
Foreign Direct Investment
Regional Economic Integration
The International Financial System
International Financial Markets
International Monetary System
International Business Management
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees
Notes, Sources, and Credits
Glossary
Name/Company Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.

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