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International Business: Competing in the Global Marketplace with OLC/PW card and Student CD,9780072949391

International Business: Competing in the Global Marketplace with OLC/PW card and Student CD

by
ISBN13:

9780072949391

ISBN10:
0072949392
Format:
Hardcover
Pub. Date:
1/7/2004
Publisher(s):
McGraw-Hill/Irwin
List Price: $184.60

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Summary

Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business goes beyond the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of Contents

Part I Introduction and Overview

Chp. 1 Globalization

Part II County Factors

Chp. 2 National Differences in Political Economy

Chp. 3 Differences in Culture

Cases: Video Case Nike: The Sweatshop Debate

Qualcomm's Chinese Odyssey

Royal Dutch Shell: Human Rights in Nigeria

Part III The Global Trader and Investment Environment

Chp. 4 International Trade Theory

Chp. 5 The Political Economy of International Trade

Chp. 6 Foreign Direct Investment

Chp. 7 The Political Economy of Foreign Direct Investment

Chp. 8 Regional Economic Integration

Cases: Video Case: Starbucks

The Politics of Trade in Steel

The Softwood Lumber Dispute

Comparing Ohana and South Korea

Managed Trade: The U.S. and Japanese Semiconductor Industries, 1970 to 2002

Dixon Ticonderoga: Victim of Globalization?

Part IV The Global Monetary System

Chp. 9 The Foreign Exchange Market

Chp. 10 The International Monetary System

Chp. 11 The Global Capital Market

Cases: Video Case: Money Change

Bailing out Brazil

The International Monetary Fund

Part V The Strategy and Structure of International Business

Chp. 12 The Strategy of International Business

Chp. 13 The Organization Of International Business

Chp. 14 Entry Strategy and Strategic Alliances

Cases: Video Case: BP Restructuring Guide, Philips Versus Matsushita: A New Century, A New Round

Part VI Business Operations

Chp. 15 Exporting, Importing, and Countertrade

Chp. 16 Global Manufacturing and Materials Management

Chp. 17 Global Marketing and R&D

Chp. 18 Global Human Resource Management

Chp. 19 Accounting in the International Business

Chp. 20 Financial Management in the International Business

Case: Video Case: Cretors & Co.



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