9780073102559

International Business : Competing in the Global Marketplace

by
  • ISBN13:

    9780073102559

  • ISBN10:

    0073102555

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 12/1/2005
  • Publisher: McGraw-Hill College
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List Price: $184.60

Table of Contents

Part 1 Introduction and Overview

Chp. 1 Globalization

Part 2 County Factors

Chp. 2 National Differences in Political Economy

Chp. 3 Differences in Culture

Chp. 4 Ethics in International Business

Cases: Nike: The Sweatshop Debate

Qualcomm's Chinese Odyssey

Etch-a-Sketch Ethics

Part 3 The Global Trader and Investment Environment

Chp. 5 International Trade Theory

Chp. 6 The Political Economy of International Trade

Chp. 7 Foreign Direct Investment

Chp. 8 The Political Economy of Foreign Direct Investment

Chp. 9 Regional Economic Integration

Cases: Agricultural Subsidies and Development

Boeing versus Airbus: Two Decades of Trade Disputes

The Politics of Trade in Steel

Dixon Ticonderoga: Victim of Globalization?

Drug Development in the European Union

Part 4 The Global Monetary System

Chp. 10 The Foreign Exchange Market

Chp. 11 The International Monetary System

Cases: The Tragedy of the Congo

The Russian Ruble Crisis and Its Aftermath

Part 5 The Strategy and Structure of International Business

Chp. 12 The Strategy of International Business

Chp. 13 The Organization Of International Business

Chp. 14 Entry Strategy and Strategic Alliances

Cases: 3M in the New Millennium: Innovations and Globalization

Restructuring Exide

Toyata; The Rise of a Global Corporation

Part 6 Business Operations

Chp. 15 Exporting, Importing, and Countertrade

Chp. 16 Global Production, Outsourcing, and logistics

Chp. 17 Global Marketing and R&D

Chp. 18 Global Human Resource Management

Chp. 19 Accounting in the International Business

Chp. 20 Financial Management in the International Business

Cases: Procter & Gamble in Japan

Merrill Lynch in Japan

Starbucks Corporation: Competing in a Global Market

Rewards Program

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