did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780073102559

International Business : Competing in the Global Marketplace

by
  • ISBN13:

    9780073102559

  • ISBN10:

    0073102555

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2005-12-01
  • Publisher: McGraw-Hill College
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $184.60

Table of Contents

Part 1 Introduction and Overview

Chp. 1 Globalization

Part 2 County Factors

Chp. 2 National Differences in Political Economy

Chp. 3 Differences in Culture

Chp. 4 Ethics in International Business

Cases: Nike: The Sweatshop Debate

Qualcomm's Chinese Odyssey

Etch-a-Sketch Ethics

Part 3 The Global Trader and Investment Environment

Chp. 5 International Trade Theory

Chp. 6 The Political Economy of International Trade

Chp. 7 Foreign Direct Investment

Chp. 8 The Political Economy of Foreign Direct Investment

Chp. 9 Regional Economic Integration

Cases: Agricultural Subsidies and Development

Boeing versus Airbus: Two Decades of Trade Disputes

The Politics of Trade in Steel

Dixon Ticonderoga: Victim of Globalization?

Drug Development in the European Union

Part 4 The Global Monetary System

Chp. 10 The Foreign Exchange Market

Chp. 11 The International Monetary System

Cases: The Tragedy of the Congo

The Russian Ruble Crisis and Its Aftermath

Part 5 The Strategy and Structure of International Business

Chp. 12 The Strategy of International Business

Chp. 13 The Organization Of International Business

Chp. 14 Entry Strategy and Strategic Alliances

Cases: 3M in the New Millennium: Innovations and Globalization

Restructuring Exide

Toyata; The Rise of a Global Corporation

Part 6 Business Operations

Chp. 15 Exporting, Importing, and Countertrade

Chp. 16 Global Production, Outsourcing, and logistics

Chp. 17 Global Marketing and R&D

Chp. 18 Global Human Resource Management

Chp. 19 Accounting in the International Business

Chp. 20 Financial Management in the International Business

Cases: Procter & Gamble in Japan

Merrill Lynch in Japan

Starbucks Corporation: Competing in a Global Market

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program