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International Business: Competing in the Global Marketplace,9780078112775
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International Business: Competing in the Global Marketplace

by
Edition:
10th
ISBN13:

9780078112775

ISBN10:
007811277X
Format:
Hardcover
Pub. Date:
2/10/2014
Publisher(s):
McGraw-Hill/Irwin
List Price: $287.89

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Summary

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital—for instructors & students by being:
Integrated - Progression of Topics
Application Rich - Strong on Strategy
Current - Thought Provoking
Relevant - Actual Practice of International Business

Table of Contents

Part One-Introduction and Overview

Chapter 1: Globalization

Case: Who Makes the Apple iPhone?

Part Two-Country Differences

Chapter 2: National Differences in Political Economy

Chapter 3: Political Economy and Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics in International Business

Case: Siemens Bribery Scandal

Case: Disaster in Bangladesh

Case: Knights Apparel

Case: Japan’s Economic Malaise

Case: Indonesia: The Next Asian Giant?

Part Three-The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Chapter 7: The Political Economy of International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Case: Legal Outsourcing

Case: The Global Financial Crisis and Protectionism

Case: NAFTA and Mexican Trucking

Case: The Rise of the Indian Automobile Industry

Case: Logitech

Part Four-The Global Monetary System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Chapter 12: The Global Capital Market

Case: South Korean Currency Crisis

Case: Russian Ruble Crisis

Case: Caterpillar: Competing in a World of Fluctuating Currencies

Part Five-The Strategy and Structure of International Business

Chapter 13: The Strategy of International Business

Chapter 14: The Organization of International Business

Chapter 15: Entry Strategy and Strategic Alliances

Case: The Evolving Strategy of IBM

Case: IKEA in 2013

Case: General Electric’s Joint Ventures

Case: The Globalization of Starbucks

Case: Coca-Cola’s Strategy

Part Six-Business Operations

Chapter 16: Exporting, Importing, and Countertrade

Chapter 17: Production, Outsourcing, and Logistics

Chapter 18: Global Marketing and R&D

Chapter 19: Global Human Resource Management

Chapter 20: Accounting and Finance in the International Business

Case: Brazil’s Gol Airlines

Case: Staffing Policy at AstraZeneca



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