International Business: Competing in the Global Marketplace

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  • Edition: 11th
  • Format: Hardcover
  • Copyright: 1/29/2016
  • Publisher: McGraw-Hill Education

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Table of Contents

Part One- Introduction and Overview

Chapter 1: Globalization

Opening case: Medical Tourism and the Globalization of Health Care

Closing case: Building the Boeing 787

Part Two- National Differences

Chapter 2: National Differences in Political Economy, and legal systems

Opening case: Corruption in Brazil

Closing case: Putin's Russia

Chapter 3: National Differences in Economic Development

Opening case: Democracy and Economic Development in Sub-Saharan Africa

Closing case: Political and Economic Reform in Myanmar

Chapter 4: Differences in culture

Opening case: busy Buy and eBay in China

Closing case: World Expo 2020 in Dubai, UAE

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Opening case: Making toys globally

Closing case: Bitcoin as an Ethical Dilemma

Part Three- The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Opening case: China and Australia Enter into a Free Trade Agreement

Closing case: Creating the World's Biggest Free Trade Zone

Chapter 7: Government Policy and International Trade

Opening case: U.S Tariffs on Chinese Solar Panels Benefit Malaysia

Closing case: Sugar Subsidies Drive Candy Makers Abroad

Chapter 8: Foreign Direct Investment

Opening case: Volkswagen in Russia

Closing case: Foreign Direct Investment in Nigeria

Chapter 9: Regional Trade Pacts Give the Mexican Auto Industry an Edge

Closing case: Tomato Wars

Part Four- The Global Monetary System

Chapter 10: The Foreign Exchange Market

Opening case: Subaru's Sales Boom Thanks to the Weaker Yen

Closing case: Embraer and the Wild Ride of the Brazilian Real

Chapter 11: The International Monetary System

Opening case: The IMF and Ukraine's Economic Crisis

Closing case: The IMF and Iceland's Economic Recovery

Chapter 12: The Global Capital Market

Opening case: Alibaba's Record-Setting IPO

Closing case: Declining Cross-Border Capital Flows-Retreat or Reset?

Part Five- The Strategy and Structure of International Business

Chapter 13: The Strategy of International Business

Opening case: IKEA's Global Strategy

Closing case: Global Strategy Levers

Chapter 14: The Organization of International Business

Opening case: P&G-Strength in Architecture

Closing case: Koninklijke Philips NV

Chapter 15: Entry Strategy and Strategic Alliances

Opening Case: Starbucks' Foreign Entry Strategy

Closing case: General Motors Corporation

Part Six- International Business Functions

Chapter 16: Exporting, Importing, and Countertrade

Opening case: Exporting Desserts

Closing case: Two Men and a Truck

Chapter 17: Global Production and Supply Chain Management

Opening case: Apple: The Best Supply Chains in the World?

Closing case: Two Men and a Truck

Chapter 18: Global Marketing and R&D

Opening case: Global Branding of Avengers and Iron Man

Closing case: Domino's Worldwide

Chapter 19: Global Human Resource Management

Opening case: A Global Team at Mary Kay Inc.

Closing case: IBM and Its Human Resources

Chapter 20: Accounting and Finance in the International Business

Opening case: Skype Now a Division of Microsoft

Closing case: Google and Its Tax Strategy

Part Seven- Integrative Cases

Making the Apple iPhone

Revolution in Egypt

Ghana: An African Dynamo?

Walmart Can't Conquer All Countries

Ethics of Exporting Used Batteries

The Rise of India's Drug Industry

I Want My Greek TV!

The Rise and Fall of the Japanese Yen

Currency Trouble in Malawi

The IPO of the Industrial and Commercial Bank of China

Making Ford Globally Competitive

Organizing Siemens for Global Competitiveness

JCB Pins Hopes on the Indian Market

MD International and Latin America

Amazon Kindle Evolution

Burberry's Global Brand

MMC China Joint Venture

Brazil's Gol Airlines

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