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International Business : Competitng in the Global Marketplace,9780072429022
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International Business : Competitng in the Global Marketplace

by
Edition:
3rd
ISBN13:

9780072429022

ISBN10:
007242902X
Format:
Hardcover
Pub. Date:
7/1/2000
Publisher(s):
McGraw Hill College Div
List Price: $109.35
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Table of Contents

Preface xxiii
Part I Introduction and Overview
Globalization
2(30)
Part II Country Factors
National Differences in Political Economy
32(44)
Differences in Culture
76(42)
Part III The Global Trade and Investment Environment
International Trade Theory
118(32)
The Political Economy of International Trade
150(30)
Foreign Direct Investment
180(26)
The Political Economy of Foreign Direct Investment
206(24)
Regional Economic Integration
230(46)
Part IV The Global Monetary System
The Foreign Exchange Market
276(28)
The International Monetary System
304(38)
The Global Capital Market
342(34)
Part V The Strategy and Structure of International Business
The Strategy of International Business
376(24)
The Organization of International Business
400(26)
Entry Strategy and Strategic Alliances
426(56)
Part VI Business Operations
Exporting, Importing, and Countertrade
482(20)
Global Manufacturing and Materials Management
502(28)
Global Marketing and R&D
530(32)
Global Human Resource Management
562(26)
Accounting in the International Business
588(22)
Financial Management in the International Business
610(64)
Glossary 674(9)
Index 683


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