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International Business,9789001805036
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International Business

by
Edition:
1st
ISBN13:

9789001805036

ISBN10:
9001805035
Format:
Nonspecific Binding
Pub. Date:
8/12/2011
Publisher(s):
Routledge

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 8/12/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.


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