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International Business The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package,9780132622738
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International Business The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package

by ; ;
Edition:
2nd
ISBN13:

9780132622738

ISBN10:
0132622734
Format:
Package
Pub. Date:
5/31/2011
Publisher(s):
Prentice Hall
List Price: $235.46
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Summary

An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experienceas well as discussions with hundreds of practitioners, students, and faculty International Business: The New Realitiesis a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplacedue to the financial crisis, and change in dynamic among international business participantsthis edition now includes extensive new and updated material.

Table of Contents

Part 1: Foundation Concepts

Chapter 1. Introduction: What Is International Business?

Chapter 2. Globalization of Markets and the Internationalization of the Firm

Chapter 3. Organizational Participants that Make International Business Happen

Part 2: The Environment of International Business

Chapter 4. The Cultural Environment of International Business

Chapter 5. Ethics and International Business

Chapter 6. Theories of International Trade and Investment

Chapter 7. Political and Legal Systems in National Environments

Chapter 8. Government Intervention in International Business

Chapter 9. Regional Economic Integration

Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies

Chapter 11. The International Monetary and Financial Environment

Part 3: Strategy and Opportunity Assessment

Chapter 12. Strategy and Organization in the International Firm

Chapter 13. Global Market Opportunity Assessment

Part 4: Entering and Operating in International Markets

Chapter 14. Exporting and Countertrade

Chapter 15. Foreign Direct Investment and Collaborative Ventures

Chapter 16. Licensing, Franchising, and Other Contractual Strategies

Chapter 17. Global Sourcing

Part 5: Functional Area Excellence

Chapter 18. Marketing in the Global Firm

Chapter 19. Human Resource Management in the Global Firm

Chapter 20. Financial Management and Accounting in the Global Firm



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