9780073260716

International Business with Online Learning Center access card

by
  • ISBN13:

    9780073260716

  • ISBN10:

    0073260711

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 12/16/2005
  • Publisher: McGraw-Hill/Irwin
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List Price: $173.60

Summary

Market-defining since it was first introduced,International Business 6eby Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of Contents

Part 1 Introduction and Overview

Chp. 1 Globalization

Part 2 County Factors

Chp. 2 National Differences in Political Economy

Chp. 3 Differences in Culture

Chp. 4 Ethics in International Business

Cases: Nike: The Sweatshop Debate

Qualcomm's Chinese Odyssey

Etch-a-Sketch Ethics

Part 3 The Global Trader and Investment Environment

Chp. 5 International Trade Theory

Chp. 6 The Political Economy of International Trade

Chp. 7 Foreign Direct Investment

Chp. 8 The Political Economy of Foreign Direct Investment

Chp. 9 Regional Economic Integration

Cases: Agricultural Subsidies and Development

Boeing versus Airbus: Two Decades of Trade Disputes

The Politics of Trade in Steel

Dixon Ticonderoga: Victim of Globalization?

Drug Development in the European Union

Part 4 The Global Monetary System

Chp. 10 The Foreign Exchange Market

Chp. 11 The International Monetary System

Cases: The Tragedy of the Congo

The Russian Ruble Crisis and Its Aftermath

Part 5 The Strategy and Structure of International Business

Chp. 12 The Strategy of International Business

Chp. 13 The Organization Of International Business

Chp. 14 Entry Strategy and Strategic Alliances

Cases: 3M in the New Millennium: Innovations and Globalization

Restructuring Exide

Toyata; The Rise of a Global Corporation

Part 6 Business Operations

Chp. 15 Exporting, Importing, and Countertrade

Chp. 16 Global Production, Outsourcing, and logistics

Chp. 17 Global Marketing and R&D

Chp. 18 Global Human Resource Management

Chp. 19 Accounting in the International Business

Chp. 20 Financial Management in the International Business

Cases: Procter & Gamble in Japan

Merrill Lynch in Japan

Starbucks Corporation: Competing in a Global Market

Rewards Program

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