9780132616881

International Business Plus MyIBLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780132616881

  • ISBN10:

    0132616882

  • Edition: 6th
  • Format: Paperback
  • Copyright: 6/1/2011
  • Publisher: Prentice Hall
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Summary

A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace. Accompanied by myIBlab! myIBlab–myiblab.com–is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

Table of Contents

Part 1: Global Business Environments

Chapter 1. Globalization

Part 2: National Business Environments

Chapter 2. Cross-Cultural Business

Chapter 3. Politics, Law, and Business Ethics

Chapter 4. Economics and Emerging Markets

Part 3: International Trade and Investment

Chapter 5. International Trade

Chapter 6. Business-Government Trade Relations

Chapter 7. Foreign Direct Investment

Chapter 8. Regional Economic Integration

Part 4: The International Financial System

Chapter 9. International Financial Markets

Chapter 10. International Monetary System

Part 5: International Business Management

Chapter 11. International Strategy and Organization

Chapter 12. Analyzing International Opportunities

Chapter 13. Selecting and Managing Entry Modes

Chapter 14. Developing and Marketing Products

Chapter 15. Managing International Operations

Chapter 16. Hiring and Managing Employees

 

 

 

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