9780133033984

International Business Environments & Operations Plus NEW MyManagementLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780133033984

  • ISBN10:

    0133033988

  • Edition: 14th
  • Format: Package
  • Copyright: 5/1/2012
  • Publisher: Prentice Hall
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Summary

An effective balance between authoritative theory and meaningful practice. International Businessis an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

Table of Contents

Part 1: Background for International Business

Chapter 1: Globalization and International Business

Part 2: Comparative Environmental Frameworks

Chapter 2: The Cultural Environments Facing Business         

Chapter 3: The Political and Legal Environments Facing Business

Chapter 4: The Economic Environments Facing Businesses

Chapter 5: Globalization and Society

Part 3: Theories and Institutions: Trade and Investment

Chapter 6: International Trade and Factor-Mobility Theory         

Chapter 7: Governmental Influence on Trade

Chapter 8: Cross-National Cooperation and Agreements

Part 4: World Financial Environment

Chapter 9: Global Foreign-Exchange Markets

Chapter 10: The Determination of Exchange Rates

Part 5: Global Strategy, Structure, and Implementation

Chapter 11: The Strategy of International Business

Chapter 12: Country Evaluation and Selection

Chapter 13: Export and Import Strategies

Chapter 14: Direct Investment and Collaborative Strategies

Chapter 15: The Organization of International Business

Part 6: Managing International Operations

Chapter 16: Marketing Globally

Chapter 17: Global Manufacturing and Supply Chain Management

Chapter 18: International Accounting Issues

Chapter 19: The Multinational Finance Function

Chapter 20: Human Resource Management

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