9780133029888

International Business Plus NEW MyManagementLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780133029888

  • ISBN10:

    0133029883

  • Edition: 7th
  • Format: Package
  • Copyright: 2012-08-03
  • Publisher: Prentice Hall
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List Price: $270.47

Summary

International Businessillustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Table of Contents

Part 1: The World’s Marketplaces 

Chapter 1: An Overview of International Business 

Chapter 2: Global Marketplaces and Business Centers 

Chapter 3: Legal, Technological, Accounting, and Political Environments 

Chapter 4: The Role of Culture 

Chapter 5: Ethics and Social Responsibility in International Business 

Part 2: The International Environment 

Chapter 6: International Trade and Investment 

Chapter 7: The International Monetary System and the Balance of Payments 

Chapter 8: Foreign Exchange and International Financial Markets 

Chapter 9: Formulation of National Trade Policies 

Chapter 10: International Cooperation Among Nations 

Part 3: Managing International Business 

Chapter 11: International Strategic Management 

Chapter 12: Strategies for Analyzing and Entering Foreign Markets 

Chapter 13: International Strategic Alliances 

Chapter 14: International Organization Design and Control 

Chapter 15: Leadership and Employee Behavior in International Business 

Part 4: Managing International Business Operations 

Chapter 16: International Marketing 

Chapter 17: International Operations Management 

Chapter 18: International Financial Management 

Chapter 19: International Human Resource Management and Labor Relations

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