International Business : Strategy, Management, and the New Realities

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1/1/2008
  • Publisher: Prentice Hall
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KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

Table of Contents

Foundation Concepts
Introduction: What is International Business?
Globalization of Markets and the Internationalization of the Firm
Organizational Participants that Make International Business Happen
Theories of International Trade and Investment
The Environment Of International Business
The Cultural Environment
The Country Level Political and Legal Systems
Government Intervention in International Business
Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Strategy And Opportunity Assessment For International Business
Global Strategy and Organization
Global Market Opportunity Assessment
Entering And Operating In International Markets
Exporting and Countertrade
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising and other Contractual Strategies
Global Sourcing
Functional Area Excellence
Marketing In the Global Firm
Human Resource Management in the Global Firm
Financial Management and Accounting In the Global Firm
Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert)
(Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence
Table of Contents provided by Publisher. All Rights Reserved.

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