Foundation Concepts | |
Introduction: What is International Business? | |
Globalization of Markets and the Internationalization of the Firm | |
Organizational Participants that Make International Business Happen | |
Theories of International Trade and Investment | |
The Environment Of International Business | |
The Cultural Environment | |
The Country Level Political and Legal Systems | |
Government Intervention in International Business | |
Regional Economic Integration | |
Understanding Emerging Markets | |
The International Monetary and Financial Environment | |
Strategy And Opportunity Assessment For International Business | |
Global Strategy and Organization | |
Global Market Opportunity Assessment | |
Entering And Operating In International Markets | |
Exporting and Countertrade | |
Foreign Direct Investment and Collaborative Ventures | |
Licensing, Franchising and other Contractual Strategies | |
Global Sourcing | |
Functional Area Excellence | |
Marketing In the Global Firm | |
Human Resource Management in the Global Firm | |
Financial Management and Accounting In the Global Firm | |
Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert) | |
Glossary | |
(Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence | |
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