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This is the 1st edition with a publication date of 1/1/2008.
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- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.
Table of Contents
|Introduction: What is International Business?|
|Globalization of Markets and the Internationalization of the Firm|
|Organizational Participants that Make International Business Happen|
|Theories of International Trade and Investment|
|The Environment Of International Business|
|The Cultural Environment|
|The Country Level Political and Legal Systems|
|Government Intervention in International Business|
|Regional Economic Integration|
|Understanding Emerging Markets|
|The International Monetary and Financial Environment|
|Strategy And Opportunity Assessment For International Business|
|Global Strategy and Organization|
|Global Market Opportunity Assessment|
|Entering And Operating In International Markets|
|Exporting and Countertrade|
|Foreign Direct Investment and Collaborative Ventures|
|Licensing, Franchising and other Contractual Strategies|
|Functional Area Excellence|
|Marketing In the Global Firm|
|Human Resource Management in the Global Firm|
|Financial Management and Accounting In the Global Firm|
|Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert)|
|(Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence|
|Table of Contents provided by Publisher. All Rights Reserved.|