CART

(0) items

International Business : Strategy, Management, and the New Realities,9780131738607
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

International Business : Strategy, Management, and the New Realities

by ; ;
Edition:
1st
ISBN13:

9780131738607

ISBN10:
0131738607
Format:
Hardcover
Pub. Date:
1/1/2008
Publisher(s):
Prentice Hall
List Price: $200.00

Buy Used Textbook

(Recommended)
Usually Ships in 2-3 Business Days
U9780131738607
$140.00

Rent Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $9.93
See Prices

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 1/1/2008.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Related Products


  • International Business : The New Realities
    International Business : The New Realities
  • International Business : The New Realities
    International Business : The New Realities
  • International Business The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package
    International Business The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package
  • International Business The New Realities Plus NEW MyManagementLab with Pearson eText -- Access Card Package
    International Business The New Realities Plus NEW MyManagementLab with Pearson eText -- Access Card Package




Summary

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide. This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

Table of Contents

Foundation Concepts
Introduction: What is International Business?
Globalization of Markets and the Internationalization of the Firm
Organizational Participants that Make International Business Happen
Theories of International Trade and Investment
The Environment Of International Business
The Cultural Environment
The Country Level Political and Legal Systems
Government Intervention in International Business
Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Strategy And Opportunity Assessment For International Business
Global Strategy and Organization
Global Market Opportunity Assessment
Entering And Operating In International Markets
Exporting and Countertrade
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising and other Contractual Strategies
Global Sourcing
Functional Area Excellence
Marketing In the Global Firm
Human Resource Management in the Global Firm
Financial Management and Accounting In the Global Firm
Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal (Laminated Insert)
Glossary
(Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...