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International Entrepreneurship : Starting, Developing, and Managing a Global Venture

by
Edition:
2nd
ISBN13:

9781452217390

ISBN10:
1452217394
Format:
Paperback
Pub. Date:
1/24/2012
Publisher(s):
SAGE Publications, Inc
List Price: $84.26

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Summary

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eŠfocuses on the need for every entrepreneur to at least consider entering the global market in today∆s hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area. Key Features Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research In this new edition, I have added new case studies, created new business profiles for each chapter, and updated all suggested reading. The two new case studies explore Mayu LLC and Intelligent Leisure Solutions, and they replace case studies on Mamma Mia, Reliance Industries, Vega Foods, and Fasteners for Retail, which were featured in the previous edition. New material has been added in two areas, one of which is the monetary exchange. Material has been edited to be more concise and updated throughout the text.

Table of Contents

International Entrepreneurship adn Entreneurship Opportunities
Importance of International Entrepeneurship
Profile: Kandahar Treasure
Chapter Objectives
Introduction
International versus Domestic Entrepreneurship
Motivations to Go Global
Traits of an International Entrepreneur
The Importance of Global Business
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Globalization and the International Environment
Profile: Wing Zone
Chapter Objectives
Introduction
Strategic Effects of Going Global
Strategic Issues
Opportunities and Barriers to International Trade
Important Considerations
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Cultures and International Entrepreneurship
Profile: Jack Ma
Chapter Objectives
Introduction
Nature of Culture
Seven Cultural Determinants
Cultural Dimensions and Leadership
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Developing the Global Business Plan
Profile: TOMS Shoes
Chapter Objectives
Introduction
Opportunity Analysis Plan
Purpose of a Global Business Plan
Aspects of a Global Business Plan
Dos and Don‚«÷ts of the Global Business Plan
Sample Global Business Plan
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Entering the Global Market
Selecting International Business Opportunities
Profile: Frontera Foods
Chapter Objectives
Introduction
Foreign Market Selection Model
Developing Foreign Market Indicators
Primary Versus Secondary Foreign Market Data
Sources of Country Market Data
Competitive Positioning
International Competitive Information
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
International Legal Concerns
Profile: Brooklyn Industries
Chapter Objectives
Introduction
Political Activity
Political Risk
Legal Considerations
Intellectual Property and Organizational Form
Patents
Trademarks
Copyright
Trade Secrets
Licensing
Contracts
Business Ethics in a Global Setting
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Alternative Entry Strategies
Profile: Blank Label
Chapter Objectives
Introduction
Formulating the Global Strategy
Timing of Market Entry
Scale of Entry
Foreign Market Entry Modes
Entrepreneurial Partnering
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Managing the Global Entrepreneurial Enterprise
The Global Monetary System
Profile: Charles Lewis Tiffany
Chapter Objectives
Introduction
Nature of the Foreign Exchange Market
Exchange Rate Fluctuations
The Global Capital Market
Balance of Payments
Role of the International Monetary Fund and World Bank
Trade Financing
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Global Marketing and R&D
Profile: Spanx
Chapter Objectives
Introduction
Technological Environment
Product Policy and Total Quality
International Research and Development
Developing the Global Marketing Mix
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Global Human Resource Management
Profile: Bonobos
Chapter Objectives
Introduction
Motivation Across Cultures
Sources and Types of Human Capital
Selection Criteria
The Global Mindset
Selection Procedures
Compensation Issues
The Hiring Process
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Implementing and Managing a Global Entrepreneurial Strategy
Profile: Red Bull
Chapter Objectives
Introduction
Global Strategic Planning
Global Organizational Structure
Overall Organizational Structure
Authority and Global Decisions
Controlling the Global Venture
Managing Chaos
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Cases
Case: Beijing Sammies
Case: Federal Express
Case: Fitz-Ritter Wine Estate
Case: Intelligent Leisure Solutions
Case: Logisys
Case: Mayu LLC
Case: Motrada Ltd.
Case: Parsek LLC
Case: Sedo.com
Case: TRIMO
Case: UniMed and EduMed
Sample Global Business Plan: Maktabi
Index
Table of Contents provided by Publisher. All Rights Reserved.


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