An Overview | |
The Scope and Challenge of International Marketing | |
The Dynamic Environment of International Trade | |
The Cultural Environment of Global Markets | |
History and Geography: The Foundations of Culture | |
Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems | |
The Political Environment: A Critical Concern | |
The International Legal Environment: Playing by the Rules | |
Assessing Global Market Opportunities | |
Developing a Global Vision through Market Research | |
Emerging Markets Multinational Market Regions and Market Groups | |
Developing Global Marketing Strategies | |
Global Marketing Management: Planning and Organization | |
Products and Services for Consumers | |
Products and Consumers for Businesses | |
International Marketing Channels | |
Exporting and Logistics: Special Issues for Business | |
Integrated Marketing Communications and International Advertising | |
Personal Selling and Sales Management | |
Pricing for International Markets | |
Implementing Global Marketing Strategies | |
Negotiating with International Customers, Partners, and Regulators | |
Supplementary Material | |
The Country Notebook Cases | |
Table of Contents provided by Publisher. All Rights Reserved. |
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