CART

(0) items

International Marketing

by ;
Edition:
11th
ISBN13:

9780072398847

ISBN10:
0072398841
Format:
Hardcover
Pub. Date:
8/1/2001
Publisher(s):
McGraw Hill College Div

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 11th edition with a publication date of 8/1/2001.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Connect Plus International Marketing 1 Semester Access Card for International Marketing
    Connect Plus International Marketing 1 Semester Access Card for International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing w/Student CD and PowerWeb
    International Marketing w/Student CD and PowerWeb
  • International Marketing with Connect Plus
    International Marketing with Connect Plus
  • International Marketing with ConnectPlus Access Card
    International Marketing with ConnectPlus Access Card
  • International Marketing with PowerWeb
    International Marketing with PowerWeb
  • Loose-Leaf International Marketing
    Loose-Leaf International Marketing
  • Loose-Leaf International Marketing
    Loose-Leaf International Marketing





Summary

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

Table of Contents

An Overview
The Scope and Challenge of International Marketing
The Dynamic Environment of International Trade
The Cultural Environment of Global Markets
History and Geography: The Foundations of Culture
Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Assessing Global Market Opportunities
Developing a Global Vision through Market Research
Emerging Markets Multinational Market Regions and Market Groups
Developing Global Marketing Strategies
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Consumers for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Implementing Global Marketing Strategies
Negotiating with International Customers, Partners, and Regulators
Supplementary Material
The Country Notebook Cases
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...