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International Marketing and Export Management,9780201419641
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International Marketing and Export Management

by
Edition:
3rd
ISBN13:

9780201419641

ISBN10:
0201419645
Format:
Paperback
Pub. Date:
6/1/1998
Publisher(s):
Prentice Hall
List Price: $90.00
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Summary

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

Table of Contents

Preface ix
Trademark notice xi
International marketing and exporting
1(28)
Introduction
1(7)
The nature of international marketing
8(8)
Export marketing planning and strategy
16(6)
Ethical/moral issues
22(2)
Overview of the book
24(5)
Questions for discussion
25(1)
References
25(1)
Further reading
26(1)
Export of art goods from Hungary
27(1)
Murphy Company Limited
27(2)
Bases of international marketing
29(34)
Introduction
29(1)
Potential benefits from export marketing
29(3)
International trade theories
32(6)
Export behavior theories
38(1)
Export motives
39(8)
The development of export in the firm: internationalization stages
47(3)
Exporting and the network model
50(3)
Summary
53(10)
Questions for discussion
54(1)
References
54(1)
Further reading
55(1)
The search for the world car
56(4)
ELECTRO-X
60(3)
The international environment
63(55)
Introduction
63(1)
Economic forces
64(5)
Socio-cultural environment
69(11)
Political/legal environment
80(14)
Economic integration
94(4)
Competition
98(4)
Summary
102(16)
Questions for discussion
103(1)
References
104(1)
Further reading
105(1)
Supreme Canning Company
106(1)
Mary Kay China: Shanghai market entry
107(11)
Export market selection: definition and strategies
118(39)
Introduction
118(1)
Market definition and segmentation
119(9)
Export market expansion strategies
128(17)
Foreign market portfolios: technique and analysis
145(5)
Summary
150(7)
Questions for discussion
150(1)
References
151(1)
Further reading
152(1)
SAN A/S
152(2)
IKEA
154(3)
Information for international market(ing) decisions
157(30)
Introduction
157(3)
Sources of information
160(7)
Assessing market potential
167(4)
Export marketing research
171(7)
Summary
178(9)
Questions for discussion
178(1)
References
179(1)
Further reading
179(1)
Appendix: Selected publications providing secondary data
180(2)
Mariani Packing Company, Inc.
182(2)
Aquabear AB
184(3)
Export market entry strategies
187(31)
Introduction
187(1)
Entry as a channel decision
187(3)
Entry as strategy
190(6)
Factors influencing choice of entry mode
196(8)
Managing the channel
204(1)
Selecting the entry mode
205(1)
Using free areas
206(1)
Summary
207(11)
Questions for discussion
207(1)
References
208(1)
Further reading
208(1)
Alcas Corporation
209(3)
Yang Toyland Pte. Limited
212(6)
Export entry modes
218(42)
Introduction
218(1)
Indirect export
218(16)
Direct export
234(17)
Gray market exporting
251(2)
Summary
253(7)
Questions for discussion
253(1)
References
253(1)
Further reading
254(1)
HV Industri A/S
255(2)
Proust Winery
257(3)
Nonexport entry modes
260(50)
Introduction
260(1)
Alternative modes of entry
261(3)
Manufacturing facilities
264(8)
Assembly operations
272(3)
Strategic alliances
275(16)
Choosing among alternatives
291(1)
Summary
292(18)
Questions for discussion
292(1)
References
292(2)
Further reading
294(1)
World Wide Pharmaceutical
294(6)
Curtis Automotive Hoist
300(7)
BMW's acquisition of Rover-Honda Group
307(3)
Product decisions
310(50)
Introduction
310(1)
Product policy
311(2)
Product planning and development
313(14)
Product mix decisions
327(9)
Standardization vs. adaptation
336(7)
Packaging
343(3)
Branding issues
346(5)
Summary
351(9)
Questions for discussion
352(1)
References
352(2)
Further reading
354(1)
Daewoo Corporation
355(1)
Supreme Foods of France
356(4)
Pricing decisions
360(37)
Introduction
360(1)
Determinants of an export price
361(8)
Fundamental export pricing strategy
369(3)
Relation of export to domestic price policies
372(6)
Currency issues
378(1)
The price quotation
379(6)
Transfer pricing
385(5)
Summary
390(7)
Questions for discussion
390(1)
References
390(1)
Further reading
391(1)
RAP Engineering and Equipment Company
392(1)
The Capitool Company
392(4)
Strato Designs
396(1)
Financing and methods of payment
397(29)
Introduction
397(1)
Export financing methods/terms of payment
397(5)
Payment/financing procedures
402(14)
Export credit insurance
416(1)
Countertrade
417(3)
Summary
420(6)
Questions for discussion
422(1)
References
423(1)
Further reading
423(1)
Tainan Glass Manufacturing Company
424(1)
Arion Exports
425(1)
Promotion and marketing communication
426(51)
Introduction
426(2)
Export marketing promotion and communication decisions
428(8)
Alternative techniques of promotion
436(16)
Promotional programs and strategy
452(3)
Standardization or adaptation?
455(9)
Advertising transference
464(2)
Management issues
466(1)
Summary
467(10)
Questions for discussion
467(1)
References
468(1)
Further reading
469(1)
Adidas AG
470(2)
LEGO A/S
472(1)
Nove Ltd
473(4)
The export order and physical distribution
477(42)
Introduction
477(3)
Handing the export order
480(4)
Physical distribution
484(6)
Structure of international physical distribution
490(22)
A concluding comment
512(7)
Questions for discussion
512(1)
References
512(1)
Further reading
513(1)
Southern Electronics, Inc.
513(2)
Megabox, Inc.
515(4)
Organization of international marketing activities
519(28)
Introduction
519(1)
Main considerations of being organized internationally
519(5)
Organizational structures
524(12)
Summary
536(11)
Questions for discussion
536(1)
References
536(1)
Further reading
536(1)
Asea Brown Boveri Limited
537(2)
Unilever
539(8)
Glossary 547(10)
Index 557


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