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International Marketing And Export Management,9780273686347
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International Marketing And Export Management

by ;
Edition:
6th
ISBN13:

9780273686347

ISBN10:
0273686348
Format:
Paperback
Pub. Date:
1/1/2008
Publisher(s):
Prentice Hall
List Price: $118.00

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This is the 6th edition with a publication date of 1/1/2008.
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Summary

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides.Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of TheJournal of International Business and Economy.Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

Author Biography

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA.

Table of Contents

Preface viii
About the authors xii
List of abbreviations
xiii
Guided tour xviii
Publisher's acknowledgements xxi
International marketing and exporting
1(50)
Introduction
1(4)
The nature of international marketing
5(10)
Export marketing planning and strategy
15(7)
The Internet, the World Wide Web, and e-business
22(3)
The impact of technology
25(3)
Entrepreneurial approaches to international marketing
28(3)
The growth of nontraditional exports
31(4)
Overview of the book
35(16)
Questions for discussion
35(1)
References
36(2)
Further reading
38(1)
Case Study 1.1 Export of art goods from Hungary
39(1)
Case Study 1.2 Murphy Company Limited
39(1)
Case Study 1.3 eBay, Inc.
40(3)
Case Study 1.4 DaimlerChrylser AG
43(8)
Bases of international marketing
51(48)
Introduction
51(1)
Potential benefits from export marketing
52(3)
International trade theories
55(6)
Export behaviour theories and motives
61(9)
The development of export in the firm; internationalization stages
70(3)
Exporting and the network model
73(3)
Ethical/moral issues
76(4)
Social responsibility and the business environment
80(19)
Summary
87(1)
Questions for discussion
87(1)
References
88(2)
Further reading
90(1)
Case Study 2.1 Bridgestone Corporation
91(3)
Case Study 2.2 GlaxoSmithKline PLC
94(5)
The international environment
99(60)
Introduction
99(1)
Economic forces
100(6)
Socio-cultural environment
106(12)
Political/legal environment
118(18)
Economic integration
136(5)
Competition
141(18)
Summary
144(1)
Questions for discussion
144(1)
References
145(2)
Further reading
147(1)
Case Study 3.1 Supreme Canning Company
148(1)
Case Study 3.2 Ford Motor Company
149(4)
Case Study 3.3 Avon Products, Inc. (A)
153(6)
Export market selection: definition and strategies
159(40)
Introduction
159(2)
Market definition and segmentation
161(9)
Market expansion/selection process, procedure and strategy
170(17)
Foreign market portfolios: technique and analysis
187(12)
Summary
191(1)
Questions for discussion
191(1)
References
192(1)
Further reading
193(1)
Case Study 4.1 IKEA
194(2)
Case Study 4.2 Seven-Eleven Japan
196(3)
Information for international market(ing) decisions
199(47)
Introduction
199(3)
Sources of information
202(6)
Assessing market potential
208(5)
Export marketing research
213(13)
Using the Internet and e-mail for data collection
226(20)
Summary
228(1)
Questions for discussion
228(1)
References
228(2)
Further reading
230(1)
Appendix: Selected publications and web sites providing secondary data
231(4)
Case Study 5.1 Mariani Packing Company, Inc.
235(2)
Case Study 5.2 Aquabear AB
237(2)
Case Study 5.3 Ford Motor Company Latin America
239(7)
Market entry strategies
246(34)
Introduction
246(1)
Entry as a channel decision
246(5)
Entry as a strategy
251(6)
Factors influencing choice of entry mode
257(7)
Managing the channel
264(1)
Selecting the entry mode
265(2)
Using free areas
267(13)
Summary
267(1)
Questions for discussion
267(1)
References
268(1)
Further reading
269(1)
Case Study 6.1 Alcas Corporation
270(2)
Case Study 6.2 Yang Toylard Pte, Limited
272(5)
Case Study 6.3 Avon Products, Inc. (B)
277(3)
Export entry modes
280(46)
Introduction
280(2)
Indirect export
282(13)
Direct export
295(14)
The Internet and e-commerce
309(4)
Gray market exporting
313(13)
Summary
315(1)
Questions for discussion
316(1)
References
317(1)
Further reading
318(1)
Case Study 7.1 HV Industri A/S
319(2)
Case Study 7.2 Quint Winery
321(2)
Case Study 7.3 Nestle
323(3)
Nonexport entry modes
326(48)
Introduction
326(3)
Alternative modes of entry
329(2)
Manufacturing facilities
331(10)
Assembly operations
341(3)
Strategic alliances
344(13)
Choosing between alternatives
357(17)
Summary
358(1)
Questions for discussion
358(1)
References
359(2)
Further reading
361(1)
Case Study 8.1 Terralumen S.A.
362(5)
Case Study 8.2 GG Farm Machinery Company
367(1)
Case Study 8.3 VW in China
368(4)
Case Study 8.4 Nu Skin Enterprises, Inc.
372(2)
Product decisions
374(57)
Introduction
374(1)
Product policy
375(2)
Product planning and development
377(14)
Product mix decisions
391(9)
Standardization vs adaptation
400(7)
Packaging
407(3)
Branding issues
410(21)
Summary
415(1)
Questions for discussion
416(1)
References
417(2)
Further reading
419(1)
Case Study 9.1 Daewoo Corporation
420(2)
Case Study 9.2 Supreme Foods of France
422(4)
Case Study 9.3 BRL Hardy
426(5)
Pricing decisions
431(41)
Introduction
431(2)
Determinants of an export price
433(9)
Fundamental export pricing strategy
442(5)
Relation of export to domestic price policies
447(6)
Currency issues
453(1)
The price quotation
454(6)
Transfer pricing
460(12)
Summary
464(1)
Questions for discussion
464(1)
References
465(1)
Further reading
466(1)
Case Study 10.1 RAP Engineering and Equipment Company
467(1)
Case Study 10.2 The Capitool Company
467(3)
Case Study 10.3 Strato Designs
470(2)
Financing and methods of payment
472(36)
Introduction
472(1)
Export financing methods/terms of payment
473(6)
Payment/financing procedures
479(18)
Export credit insurance
497(1)
Countertrade
498(10)
Summary
502(2)
Questions for discussion
504(1)
References
504(1)
Further reading
505(1)
Case Study 11.1 Tainan Glass Manufacturing Company
506(1)
Case Study 11.2 Arion Exports
507(1)
Promotion and marketing communication
508(62)
Introduction
508(2)
Export marketing promotion and communication decisions
510(9)
Alternative techniques of promotion
519(19)
Promotional programs and strategy
538(4)
Standardization or adaptation?
542(7)
Advertising transference
549(2)
Management issues
551(19)
Summary
552(1)
Questions for discussion
553(1)
References
553(2)
Further reading
555(1)
Case Study 12.1 Adidas AG
556(2)
Case Study 12.2 LEGO A/S
558(1)
Case Study 12.3 Christa Clothing International
559(4)
Case Study 12.4 Nove Ltd
563(2)
Case Study 12.5 Eli's Cheesecake Company
565(5)
The export order and physical distribution
570(49)
Introduction
570(4)
Handling the export order
574(3)
Physical distribution
577(7)
Structure of international physical distribution
584(24)
A concluding comment
608(11)
Questions for discussion
609(1)
References
609(1)
Further reading
610(1)
Case Study 13.1 Jaguar Electronics, Inc.
611(2)
Case Study 13.2 Megabox, Inc.
613(3)
Case Study 13.3 Primex Marketing, Inc.
616(3)
Organization of international marketing activities
619(28)
Introduction
619(1)
Main considerations of being organized internationally
620(5)
Organizational structures
625(22)
Summary
636(1)
Questions for discussion
636(1)
References
637(1)
Further reading
637(1)
Case Study 14.1 Asea Brown Boveri Limited
638(1)
Case Study 14.2 Unilever
639(8)
Glossary 647(11)
Index 658


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