Preface | |
International Marketing and Exporting | |
Bases of International Marketing | |
The International Environment: Culture, Economic Forces, Political/Legal, and Competition | |
Export Market Selection: Definition and Strategies | |
Chapter 5 | |
Market Entry Strategies | |
Export Entry Modes | |
Nonexport Entry Modes | |
Product Decisions | |
Pricing Decisions | |
Financing and Methods of Payment | |
Promotion and Marketing Communication | |
Handling Export Orders and Supply Chain Management | |
Organization of International Marketing Activities | |
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