The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
Chapter 1 - International Marketing and Exporting
Chapter 2 - Bases of International Marketing
Chapter 3 - The International Environment: Culture, Economic and Competition
Chapter 4- The International Environment: Government, Political and Legal forces
Chapter 5 - Export Market Selection: Definition and Strategies
Chapter 6 - Information for International Market(ing) Decisions
Chapter 7 - Market Entry Strategies
Chapter 8 - Export Entry Modes
Chapter 9 Non-export Entry Modes
Chapter 10 - Product Decisions
Chapter 11 - Pricing Decisions
Chapter 12 - Financing and Methods of Payment
Chapter 13 - Promotion and Marketing Communication
Chapter 14 - Handling Export Orders and Supply Chain Management
Chapter 15 - Organization of International Marketing Activities