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International Marketing & Export Management,9780273743880
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International Marketing & Export Management

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Pub. Date:
Prentice Hall
List Price: $173.33

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The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Author Biography

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.



Table of Contents

Chapter 1 - International Marketing and Exporting

Chapter 2 - Bases of International Marketing

Chapter 3 - The International Environment: Culture, Economic and Competition

Chapter 4- The International Environment: Government, Political and Legal forces

Chapter 5 - Export Market Selection: Definition and Strategies

Chapter 6 - Information for International Market(ing) Decisions

Chapter 7 - Market Entry Strategies

Chapter 8 - Export Entry Modes

Chapter 9 – Non-export Entry Modes

Chapter 10 - Product Decisions

Chapter 11 - Pricing Decisions

Chapter 12 - Financing and Methods of Payment

Chapter 13 - Promotion and Marketing Communication

Chapter 14 - Handling Export Orders and Supply Chain Management

Chapter 15 - Organization of International Marketing Activities


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