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What version or edition is this?
This is the 9th edition with a publication date of 7/14/2009.
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- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Table of Contents
|The International Marketing Environment|
|The Global Marketing Imperative|
|Basics of Marketing|
|Geographical Perspectives on International Marketing|
|Trade Institutions and Trade Policy|
|The Cultural Environment|
|The Economic Environment|
|The Political and Legal Environment|
|Cases: China: Forging a Global Reputation|
|The Catfish Dispute|
|Car Financing in China|
|Should Dubai Take Over U.S. Ports?|
|Closing the MG Rover Plants: The Aftereffects|
|International Market Entry and Development|
|Marketing Organization, Implementation and Control|
|Market Entry and Expansion|
|Cases: Starting and Import/Export Business|
|Water from Iceland|
|Parker Pen Company|
|Exporting Chopsticks to Japan|
|Export Marketing Mix|
|Cases: Honeyland Manuka Honey from New Zealand|
|Davila-Bond and the Latin American Sweater Market|
|Dr. Eris - Cosmetics from Poland|
|The Global Marketing Mix|
|Global Product Management and Branding|
|Global Logistics and Materials Management|
|Global Promotional Strategies|
|International Marketing and the Future|
|Careers in International Marketing|
|Cases: Polar Adidas|
|LPP-Reserve: Growth of a Fashion Retailer|
|International Marketing and the NBA|
|Blood Free Diamonds|
|The F-18 Hornet Offset|
|Table of Contents provided by Publisher. All Rights Reserved.|