International Marketing (with InfoTrac),9781439040584

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International Marketing (with InfoTrac)

by Czinkota, Michael R.; Ronkainen, Ilkka A.

Edition:

9th

ISBN13:

9781439040584

ISBN10:

1439040583

Format:

Hardcover

Pub. Date:

7/14/2009

Publisher(s):

Cengage Learning

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Summary

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

The International Marketing Environment
The Global Marketing Imperative
Basics of Marketing
Geographical Perspectives on International Marketing
Trade Institutions and Trade Policy
The Cultural Environment
The Economic Environment
The Political and Legal Environment
Cases: China: Forging a Global Reputation
The Catfish Dispute
IKEA
Car Financing in China
Should Dubai Take Over U.S. Ports?
Closing the MG Rover Plants: The Aftereffects
International Market Entry and Development
Strategic Planning
Marketing Organization, Implementation and Control
Research
Market Entry and Expansion
Cases: Starting and Import/Export Business
Water from Iceland
Damar International
Parker Pen Company
Exporting Chopsticks to Japan
Export Marketing Mix
Product Adaptation
Export Pricing
Marketing Communication
Distribution Management
Cases: Honeyland Manuka Honey from New Zealand
Davila-Bond and the Latin American Sweater Market
Dr. Eris - Cosmetics from Poland
Imaginarium
Joemarin Oy
The Global Marketing Mix
Global Product Management and Branding
Global Services
Global Logistics and Materials Management
Global Pricing
Global Promotional Strategies
International Marketing and the Future
Careers in International Marketing
Cases: Polar Adidas
LPP-Reserve: Growth of a Fashion Retailer
International Marketing and the NBA
Blood Free Diamonds
Nova Scotia
The F-18 Hornet Offset
Table of Contents provided by Publisher. All Rights Reserved.

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