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What version or edition is this?
This is the 9th edition with a publication date of 7/14/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Table of Contents
|The International Marketing Environment|
|The Global Marketing Imperative|
|Basics of Marketing|
|Geographical Perspectives on International Marketing|
|Trade Institutions and Trade Policy|
|The Cultural Environment|
|The Economic Environment|
|The Political and Legal Environment|
|Cases: China: Forging a Global Reputation|
|The Catfish Dispute|
|Car Financing in China|
|Should Dubai Take Over U.S. Ports?|
|Closing the MG Rover Plants: The Aftereffects|
|International Market Entry and Development|
|Marketing Organization, Implementation and Control|
|Market Entry and Expansion|
|Cases: Starting and Import/Export Business|
|Water from Iceland|
|Parker Pen Company|
|Exporting Chopsticks to Japan|
|Export Marketing Mix|
|Cases: Honeyland Manuka Honey from New Zealand|
|Davila-Bond and the Latin American Sweater Market|
|Dr. Eris - Cosmetics from Poland|
|The Global Marketing Mix|
|Global Product Management and Branding|
|Global Logistics and Materials Management|
|Global Promotional Strategies|
|International Marketing and the Future|
|Careers in International Marketing|
|Cases: Polar Adidas|
|LPP-Reserve: Growth of a Fashion Retailer|
|International Marketing and the NBA|
|Blood Free Diamonds|
|The F-18 Hornet Offset|
|Table of Contents provided by Publisher. All Rights Reserved.|