Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
The International Marketing Environment | |
The Global Marketing Imperative | |
Basics of Marketing | |
Geographical Perspectives on International Marketing | |
Trade Institutions and Trade Policy | |
The Cultural Environment | |
The Economic Environment | |
The Political and Legal Environment | |
Cases: China: Forging a Global Reputation | |
The Catfish Dispute | |
IKEA | |
Car Financing in China | |
Should Dubai Take Over U.S. Ports? | |
Closing the MG Rover Plants: The Aftereffects | |
International Market Entry and Development | |
Strategic Planning | |
Marketing Organization, Implementation and Control | |
Research | |
Market Entry and Expansion | |
Cases: Starting and Import/Export Business | |
Water from Iceland | |
Damar International | |
Parker Pen Company | |
Exporting Chopsticks to Japan | |
Export Marketing Mix | |
Product Adaptation | |
Export Pricing | |
Marketing Communication | |
Distribution Management | |
Cases: Honeyland Manuka Honey from New Zealand | |
Davila-Bond and the Latin American Sweater Market | |
Dr. Eris - Cosmetics from Poland | |
Imaginarium | |
Joemarin Oy | |
The Global Marketing Mix | |
Global Product Management and Branding | |
Global Services | |
Global Logistics and Materials Management | |
Global Pricing | |
Global Promotional Strategies | |
International Marketing and the Future | |
Careers in International Marketing | |
Cases: Polar Adidas | |
LPP-Reserve: Growth of a Fashion Retailer | |
International Marketing and the NBA | |
Blood Free Diamonds | |
Nova Scotia | |
The F-18 Hornet Offset | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.