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The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.
Table of Contents
|Internationalization of retailing||p. 5|
|Strategic international retail expansion extended model and propositions (SIRE[superscript 2])||p. 37|
|Location factors||p. 67|
|International culture and human behavior||p. 87|
|Retailing in developing countries||p. 109|
|Licensing, franchising, and strategic alliances||p. 135|
|Retailing in multinational markets||p. 153|
|Company focus I.1 : 7-eleven international expansion||p. 167|
|Retailing in North and South America||p. 181|
|Retailing in the United States||p. 185|
|Mexico and Canada||p. 209|
|Retailing in South America||p. 229|
|Company focus II.1 : Wal-Mart||p. 251|
|Company focus II.2 : The Gap, Inc||p. 259|
|Retailing in Europe||p. 265|
|Retailing in the United Kingdom, the Netherlands, and Belgium||p. 271|
|Retailing in Germany and France||p. 305|
|Retailing in Spain, Italy, Greece, and Portugal||p. 331|
|Retailing in Central and Eastern Europe : the New Europe||p. 355|
|Company focus III.1 : H&M||p. 376|
|Company focus III.2 : Zara||p. 386|
|Company focus III.3 : Marks & Spencer||p. 393|
|Retailing in Asia and Australia||p. 407|
|Retailing in Japan||p. 411|
|Impact of overseas Chinese||p. 439|
|Retailing in the people's Republic of China||p. 457|
|Retailing in South Korea||p. 493|
|Retailing in India||p. 515|
|Retailing in Australia||p. 539|
|Company focus IV.1 : Carrefour||p. 567|
|Regionalization and internationalization of retailing||p. 577|
|Prognosis for the future||p. 581|
|Table of Contents provided by Blackwell. All Rights Reserved.|