9781563674907

International Retailing Second Edition

by
  • ISBN13:

    9781563674907

  • ISBN10:

    1563674904

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1/1/2007
  • Publisher: FAIRCHI

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Summary

The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.

Table of Contents

Overviewp. 1
Internationalization of retailingp. 5
Strategic international retail expansion extended model and propositions (SIRE[superscript 2])p. 37
Location factorsp. 67
International culture and human behaviorp. 87
Retailing in developing countriesp. 109
Licensing, franchising, and strategic alliancesp. 135
Retailing in multinational marketsp. 153
Company focus I.1 : 7-eleven international expansionp. 167
Retailing in North and South Americap. 181
Retailing in the United Statesp. 185
Mexico and Canadap. 209
Retailing in South Americap. 229
Company focus II.1 : Wal-Martp. 251
Company focus II.2 : The Gap, Incp. 259
Retailing in Europep. 265
Retailing in the United Kingdom, the Netherlands, and Belgiump. 271
Retailing in Germany and Francep. 305
Retailing in Spain, Italy, Greece, and Portugalp. 331
Retailing in Central and Eastern Europe : the New Europep. 355
Company focus III.1 : H&Mp. 376
Company focus III.2 : Zarap. 386
Company focus III.3 : Marks & Spencerp. 393
Retailing in Asia and Australiap. 407
Retailing in Japanp. 411
Impact of overseas Chinesep. 439
Retailing in the people's Republic of Chinap. 457
Retailing in South Koreap. 493
Retailing in Indiap. 515
Retailing in Australiap. 539
Company focus IV.1 : Carrefourp. 567
Regionalization and internationalization of retailingp. 577
Prognosis for the futurep. 581
Table of Contents provided by Blackwell. All Rights Reserved.

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