CART

(0) items

International Retailing Second Edition

by
Edition:
2nd
ISBN13:

9781563674907

ISBN10:
1563674904
Format:
Hardcover
Pub. Date:
1/1/2007
Publisher(s):
FAIRCHI
List Price: $101.33

Rent Textbook

(Recommended)
 
Term
Due
Price
$21.03

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9781563674907
$26.29

Buy New Textbook

Usually Ships in 7-10 Business Days
N9781563674907
$98.80

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $29.99
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/1/2007.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • International Retailing
    International Retailing




Summary

The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.

Table of Contents

Overviewp. 1
Internationalization of retailingp. 5
Strategic international retail expansion extended model and propositions (SIRE[superscript 2])p. 37
Location factorsp. 67
International culture and human behaviorp. 87
Retailing in developing countriesp. 109
Licensing, franchising, and strategic alliancesp. 135
Retailing in multinational marketsp. 153
Company focus I.1 : 7-eleven international expansionp. 167
Retailing in North and South Americap. 181
Retailing in the United Statesp. 185
Mexico and Canadap. 209
Retailing in South Americap. 229
Company focus II.1 : Wal-Martp. 251
Company focus II.2 : The Gap, Incp. 259
Retailing in Europep. 265
Retailing in the United Kingdom, the Netherlands, and Belgiump. 271
Retailing in Germany and Francep. 305
Retailing in Spain, Italy, Greece, and Portugalp. 331
Retailing in Central and Eastern Europe : the New Europep. 355
Company focus III.1 : H&Mp. 376
Company focus III.2 : Zarap. 386
Company focus III.3 : Marks & Spencerp. 393
Retailing in Asia and Australiap. 407
Retailing in Japanp. 411
Impact of overseas Chinesep. 439
Retailing in the people's Republic of Chinap. 457
Retailing in South Koreap. 493
Retailing in Indiap. 515
Retailing in Australiap. 539
Company focus IV.1 : Carrefourp. 567
Regionalization and internationalization of retailingp. 577
Prognosis for the futurep. 581
Table of Contents provided by Blackwell. All Rights Reserved.


Please wait while the item is added to your cart...