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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because todays tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making
Table of Contents
|Introduction to Tourist Behavior|
|Tourists behavior, its components and theories|
|The Global Environment and Cultural Diversity|
|Globalization and tourist behavior|
|Tourist Behavior and Decision Making|
|Factors that influence tourist behavior|
|Model of tourist behavior|
|Tourist decision-making and buying process|
|Culture and Tourist Behavior|
|Cultural influences on tourist behavior|
|Cross-Cultural Interaction and Communication|
|Cultural influence on social interaction|
|Cultural influence on service|
|Cultural influence on communication|
|Cultural influence on negotiation|
|Cultural Theories and Practices|
|Intercultural theories and their application to tourist behavior|
|Cultural worldwide practices|
|Competitive Cross-Cultural Strategies|
|Multicultural human resource management|
|Multicultural tourism education|
|Cross-Cultural Research and Tourist Behavior|
|Cross-cultural tourist behavior research|
|Culture and Ethics|
|Culture and ethics|
|Conclusion: Tourist Behavior in the 21st Century|
|Future trends in the tourism and hospitality industry|
|Table of Contents provided by Publisher. All Rights Reserved.|