What is included with this book?
How do small business owners get online, market themselves, and get noticed? Most don't know how to begin or whether to hire someone or try and do it themselves. This book is specifically written to help small business owners take that first step and get started today.
This book provides a gentle introduction on how to create an effective Internet presence with great examples and easy to understand tutorials. A detailed action plan for moving forward is included. The small business owner will learn how to do everything from registering a domain and setting up a hosting account, choosing a WordPress theme, website marketing, blogging and content strategy, to social media and search engine marketing. The book also covers how to hire a web designer that will provide value to their business plan.
Jesse Friedman is the author of Web Designers Guide to WordPress who is a professor at Johnson & Wales University. He works closely with his students and others to share knowledge and bring forth a better future for web design and development. He currently directs Web Interface and Development at Astonish, the premier Digital Marketing Company for the Insurance Industry. Jesse has spoken at SXSW, Future of Insights, HOW Interactive Design and numerous WordCamps. He also writes for publications such as .NET and Smashing Magazine.