did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781600377440

Internet Marketing from the Real Experts: 3 Minute Lessons On: Affiliate Marketing, Email Marketing, Search Engine Optimization, Social Media, and Much More

by
  • ISBN13:

    9781600377440

  • ISBN10:

    1600377440

  • Format: Paperback
  • Copyright: 2010-01-31
  • Publisher: Ingram Pub Services
  • Purchase Benefits
List Price: $21.95 Save up to $0.66
  • Buy New
    $21.29

    USUALLY SHIPS IN 2-3 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight. "Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way. These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses. Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts".

Author Biography

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing and Brandmouthing podcasts on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Missy Ward has been an affiliate marketer since 1999 with a number of active affiliate sites and nine years experience in affiliate management. She is the cofounder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and coeditor-in-chief of FeedFront Magazine, the affiliate marketing industry’s only print trade publication. Missy blogs about affiliate marketing and social media on MissyWard.com and is the host of two weekly podcasts on internet marketing; TheSpew and BigMouthStrikesAgain, available on GeekCast.fm. She is also the founder of AffiliateMarketersGiveBack.com which champions the fight against breast cancer. Missy also manages the ThesisAffiliates.com program on a performance basis, donating her earnings to the National Breast Cancer Foundation.

Table of Contents

Introductionp. xiii
Affiliatep. 1
15 Things to Look for in Affiliate Programsp. 3
4 Characteristics of Successful Affiliate Program Managersp. 5
7 Essentials When Making Affiliate Program Changesp. 8
Ad Networks, Vertical Ad Networks, and Affiliate Networksp. 10
Affiliate Fraud-a Growing Concern in Affiliate Marketing?p. 13
Affiliate Manager Communication Strategiesp. 15
Affiliate Marketers Unpluggedp. 17
Affiliate Marketing-a Game of Numbersp. 22
Affiliate Marketing 101: Setting the Stag for Your Successp. 24
Affiliate Marketing Industry Ripe for Quality Effortp. 27
Affiliate Program Management: Leadership vs. Managementp. 29
Affiliate Recruitments Strategiesp. 31
Affiliate Software Essentials that Support Your Businessp. 33
Affiliates: Stop Waiting for Overnight Successp. 35
Are You the Next Super Affiliate Blogger?p. 37
Automation FTWp. 39
Autopilot Affiliate Program Management or Recipe for Failurep. 41
Becoming a Green Affiliate Marketerp. 43
Call to Activationp. 46
Capture Revenue from In-Store Salesp. 48
Celebrating Women in Affiliate Marketingp. 50
Coming Soon: MLM/Affiliate Marketing Convergence?p. 64
Crying Need for Educationp. 66
Datafeed do's and Don'tsp. 68
Death of an Affiliate Networkp. 70
Emotionally Charged Affiliate Marketingp. 72
Escape from New York Tax Nexusp. 74
Five Affiliate Challenges for Long Term Successp. 76
Five Ways to Evaluate a Merchant's Landing Pagp. 78
Gearing Up for Affiliate Marketing Successp. 80
How an Affiliate Network Looks for Offersp. 82
How Banner Advertising can Boost Affiliate Salesp. 84
Importance of Auditing Your Affiliate Programp. 86
Inside Information on Affiliate Classifyingp. 88
Lessons from North Carolina's Affiliate Tax Fightp. 90
Marketing Your Own Affiliate Programp. 92
Merchants, Bring on the Videosp. 94
Multicultural Affiliate Marketingp. 96
Pros & Cons of Utilizing Multiple Networksp. 98
Put Marketing Back into Affiliate Marketingp. 100
Reward Sites: Asset or Liability?p. 102
Should you Diversify Your Affiliate Rivenue?p. 104
Six Degrees of Affiliate Marketingp. 106
Taking the Leap Across the Pondp. 108
Target Targets Affiliates Through Social Mediap. 110
The 10 Affiliate Manager Commandmentsp. 112
The Coming of Age for Affiliate Marketingp. 114
The Coupon Code Dilemmap. 116
The Direct to Merchant PPC Minefieldp. 118
The Five Most Common Missing Pieces to Affiliate Sitesp. 120
Three Effective Communication Tactics for Affiliate Marketingp. 122
Trust us a Two way Streetp. 124
Twitter Grabs Affiliate Attentionp. 126
Ways Affiliate Managers Should Be Helping Publishersp. 129
What to Look for in an Affiliate Networkp. 131
Why Integration Matters for Affiliate Marketingp. 133
Widgets and Your Affiliate Marketing mixp. 135
Affiliate Opportunities in a Recessionp. 138
Niche picking: Finding a Profitable Niche for Your Websitep. 140
Opportunities for Performance Ad Networks and Affiliate Marketers in 2009p. 142
Designp. 145
Guiding Your Visitors to Actionp. 147
Emailp. 149
Build Profitable Customer Relationshipsp. 151
Choosing the Right Email Service Providerp. 153
Get in Your Subscribers' Address Books Nowp. 155
Inspirationalp. 157
Are You a Loser or a Failure?p. 159
I Wish Was Rich Like Youp. 161
Struggling Entrepreneurs, Do Not Give upp. 163
Things I Wish I Knew 10 Years Agop. 165
Interviewsp. 167
Five Minutes with Gary Vaynerchukp. 169
Five Minutes with Connie Bergp. 172
Five Minutes with Kellie Stevensp. 176
Five Minutes with Loren Feldmanp. 181
Five Minutes with Melissa Salasp. 183
Haiko de Poel, Jr: The Affiliate Voice?p. 187
Taking the Affiliate World by Stormp. 191
The Infotainer.comp. 196
Walking the Walk in Affiliate Marketingp. 203
Legalp. 207
Advertiser Liability for Affiliate Spamp. 209
Affiliate Marketing in the Regulators' Cross-Hairsp. 211
Compliance in Advertisingp. 213
Finance Affiliates: Compliance 101p. 215
Legal Issues Surrounding Sweepstakes and Games of Skillp. 217
Privacy is Good Policyp. 219
Reduce Fraud Risk Through your-Affil Tate Agreementp. 221
The Tos That Bindp. 223
Using Trademarks in Affiliate Marketingp. 225
Other Stuff You Should Knowp. 227
A Look at the Very Profitable Membership Site Businessp. 229
Can Brand and Direct Response Marketers Coexist?p. 231
Getting Noticed Fast Follow Upp. 233
Guide to Conference Networkingp. 235
How the Web's Rich Get Richerp. 238
It's All About You.comp. 240
Making the Most of Your Show Experiencep. 242
Out of Commissionp. 244
Pro Digital Video Camera Formats Explainedp. 247
Serious Content: The Key to Serious Trafficp. 249
Take a Hike, Mr. Cynical Marketerp. 251
The Tradeshow Junglep. 253
Thinking Outside the Adp. 255
Tips for Taking Pictures for Your Websitep. 257
Why Long-Form Sales Letters Workp. 259
Why We Should all Believe In Trade Showsp. 261
Enhancing Your Customer Service Practicesp. 263
The Sweet Science of Landing Pagesp. 265
Productivityp. 267
Chat Improves Conversions-That's What We All Want!p. 269
GTD in Affiliate Marketing with Web 2.0p. 271
Productivity Upgrade: The dashp. 273
Staying Productive on the Roadp. 274
The Importance of Time Managementp. 276
Searchp. 279
$150K a Day on PPC: Lessons Learnedp. 281
Nobody Would use a Search Engine with Paid Resultsp. 283
Perils of White Hat Seop. 285
Search Engine Pessimization: Don't Make Google Cryp. 287
Social Mediap. 289
3 Social Media Marketing Tips for Affiliatesp. 291
5 Ways To Keep Wordpress Running Smoothlyp. 293
Flogging-will Your Blog Be Outed?p. 296
Four Great Tools for Twitter Marketingp. 298
How Social Networks Validated the Soft-Sellp. 300
How to Build Your Message with Twitterp. 302
How to Effectively Blog for Branding and Monetizationp. 304
Improve Your Blog Earningsp. 306
Introduction to Podcastingp. 308
Leveraging LinkedIn to Expand Your Brandp. 310
Online_Charles_44254 is in Charge of Your Brand?p. 312
Ten Ways to Promote Facebook Business Pagesp. 314
The Power of Guest Postingp. 316
Who Owns and Controls Your Content?p. 318
Videop. 321
How Affiliates can get Started with Videop. 323
Online Video Advertisingp. 325
Using Video to Sell Onlinep. 328
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program