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Intro To Global Business,9780547152127
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Intro To Global Business

by
Edition:
1st
ISBN13:

9780547152127

ISBN10:
0547152124
Format:
Paperback
Pub. Date:
1/1/2013
Publisher(s):
Cengage Learning
List Price: $169.66

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Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 1/1/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape.


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