9781848317222

Introducing Persuasion A Practical Guide

by
  • ISBN13:

    9781848317222

  • ISBN10:

    1848317220

  • Format: Paperback
  • Copyright: 4/7/2015
  • Publisher: Icon Books

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

  • Increase your presence by knowing when to talk and when to listen
  • Develop a strategy for success by preparing, planning, and crafting opportunities
  • Save time and effort by presenting the right content in the right context
  • Make change happen by understanding what drives your audience

Author Biography

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.

Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.

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