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Introduction to Business,9780324407112
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Introduction to Business

by
Edition:
4th
ISBN13:

9780324407112

ISBN10:
0324407114
Format:
Hardcover
Pub. Date:
1/25/2006
Publisher(s):
Cengage Learning
List Price: $219.66

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Summary

In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.

Table of Contents

Business Environment
Planning a Business
Business Ethics and Social Responsibility
Assessing Economic Conditions
Assessing Global Conditions
Business Environment
Selecting a Form of Business Ownership
Entrepreneurship And Business Planning
Management
Managing Effectively
Organizational Structure
Improving Productivity and Quality
Managing Employees
Motivating Employees
Hiring, Training, and Evaluating Employees
Marketing
Creating and Pricing Products
Distributing Products
Promoting Products
Financial Management
Accounting and Financial Analysis
Financing and Managing Risk
Expanding the Business
Table of Contents provided by Publisher. All Rights Reserved.


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