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9780195992519

Introduction to Business Management

by ; ;
  • ISBN13:

    9780195992519

  • ISBN10:

    0195992512

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2011-12-21
  • Publisher: Oxford University Press
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Summary

Introduction to Business Managementexplores the business environment in which we operate. This text is about the management of business organizations in South Africa, as well as in introduction to the components of organizational management i.e. planning, organizing, leading and controlling.

Table of Contents


PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT
1. Setting the scene
2. Entrepreneurship, SMMEs and franchising
3. Establishing a business
4. The business environment
5. Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT
6. Planning
7. Organising
8. Motivation and leadership
9. Control
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS
10. Operations Management
11. Human Resource Management
12. Marketing Management
13. Financial Management
14. Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING
15. Strategic management including Business Intelligence

Supplemental Materials

What is included with this book?

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