9781571674753

Introduction to Commercial Recreation and Tourism

by ; ;
  • ISBN13:

    9781571674753

  • ISBN10:

    1571674756

  • Edition: 4th
  • Format: Paperback
  • Copyright: 9/1/2001
  • Publisher: Sagamore Pub Llc
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Summary

This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries.

Table of Contents

Acknowledgments vii
Introduction ix
PART 1 INTRODUCTION TO COMMERCIAL RECREATION AND TOURISM: AN ENTERPRENEURIAL APPROACH
What Is Commercial Recreation and Tourism?
A Brief History of Commercial Recreation and Tourism
5(6)
Definitions
11(4)
Types of Commercial Recreation and Tourism
15(4)
Participation and Expenditures in the Recreation Industry
19(6)
Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism
25(2)
The Role of Government in Commercial Recreation and Tourism
27(3)
Key Trends in the Recreation and Leisure Industry
30(1)
The Commercial Recreation and Tourism Experience
31(3)
Summary
34(6)
The Entrepreneur
Why Study the Entrepreneur?
40(1)
Profile of the Entrepreneur
40(4)
Systematic Entrepreneurship and Sources for Innovation
44(5)
Developing the Entrepreneurial Concept
49(2)
Challenges Working as an Entrepreneur within an Organization
51(1)
Entrepreneurial Strategies for the Market
52(3)
Entrepreneurial Management
55(1)
Entrepreneurialship in Public Service Organizations
56(3)
Summary
59(7)
The Nature of Commercial Recreation and Tourism
Challenges in the Commercial Recreation and Tourism Industry
66(9)
Economic and Political Challenges
75(6)
Constraints to Participation
81(2)
Overcoming Challenges and Constraints
83(3)
Economic Concepts Related to Commercial Recreation and Tourism
86(13)
Summary
99(12)
PART 2 INITIATING & MANAGING COMMERCIAL RECREATION AND TOURISM
Starting the Commercial Recreation and Tourism Enterprise
The Product
111(2)
Management
113(4)
Location
117(2)
The Feasibility Study
119(28)
Financing the Venture
147(8)
Alternatives in Starting a New Business
155(6)
Summary
161(9)
Financial Management
Financial Objectives
170(2)
Financial Records
172(11)
Financial Planning
183(13)
How to Increase Profits
196(5)
Other Financial Management Issues
201(5)
Summary
206(8)
Marketing in Commercial Recreation and Tourism
Product
214(7)
Price
221(6)
Place (Distribution and Allocation)
227(10)
Promotion
237(12)
Summary
249(6)
Operations Management
Overview of Management
255(2)
New Fundamentals of Success
257(3)
A Few Words About Business Ethics
260(1)
Human Resource Management
261(9)
Facility Management
270(8)
Risk Management
278(7)
Information Technology
285(2)
Summary
287(10)
Commercial Recreation and Tourism Programming
Types and Purposes of Recreation Programs
297(11)
The Program Process
308(8)
Special/Promotional Events
316(3)
Food and Beverage Events
319(3)
Entertainment Events
322(1)
Resort Programs
323(4)
Trips and Tours
327(9)
Summary
336(10)
PART 3 INDUSTRY PROFILES
The Travel Industry
Background of the Industry
346(3)
Travel Trends and Expenditures
349(5)
Travel Psychology and Behavior
354(8)
Important Issues in the Travel Industry
362(7)
Industry Profile: Airlines
369(12)
Industry Profile: Cruise Lines
381(4)
Industry Profile: Travel Agencies
385(5)
Industry Profile: Tour Companies
390(6)
Other Travel Industries
396(5)
Summary
401(11)
The Hospitality Industry
Resort Development
412(9)
Industry Profile: Hotels and Motels
421(9)
Industry Profile: Ski Resorts
430(6)
Industry Profile: Casino Resorts
436(3)
Industry Profile: Timesharing
439(5)
Industry Profile: Recreation Communities
444(2)
Industry Profile: Campgrounds
446(2)
Industry Profile: Restaurants
448(5)
Industry Profile: City Clubs, Nightclubs, and Taverns
453(4)
Summary
457(10)
Local Commercial Recreation
Industry Profile: Sport, Fitness, and Health Clubs
467(7)
Industry Profile: Golf Courses and Country Clubs
474(4)
Industry Profile: Family Entertainment Centers
478(6)
Industry Profile: Sporting Goods
484(3)
Industry Profile: Theme, Amusement, and Water Parks
487(9)
Industry Profile: Movie Theaters
496(2)
Other Local Recreation Industries
498(12)
Summary
510(8)
The Career of the Future
Trends for the 21st Century and Beyond
518(4)
A Look Ahead for Commercial Recreation and Tourism
522(7)
Careers in Commercial Recreation and Tourism
529(7)
Career Development
536(5)
Curriculum Implications
541(6)
Summary
547(5)
Index 552

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