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Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach
by Crossley, John C.; Jamieson, Lynn M.; Brayley, Russell E.Edition:
4th
ISBN13:
9781571674753
ISBN10:
1571674756
Format:
Paperback
Pub. Date:
9/1/2001
Publisher(s):
Sagamore Pub Llc
List Price: $59.94
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Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach
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Summary
This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries.
Table of Contents
| Acknowledgments | vii | ||||
| Introduction | ix | ||||
| PART 1 INTRODUCTION TO COMMERCIAL RECREATION AND TOURISM: AN ENTERPRENEURIAL APPROACH | |||||
|
|||||
|
5 | (6) | |||
|
11 | (4) | |||
|
15 | (4) | |||
|
19 | (6) | |||
|
25 | (2) | |||
|
27 | (3) | |||
|
30 | (1) | |||
|
31 | (3) | |||
|
34 | (6) | |||
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|||||
|
40 | (1) | |||
|
40 | (4) | |||
|
44 | (5) | |||
|
49 | (2) | |||
|
51 | (1) | |||
|
52 | (3) | |||
|
55 | (1) | |||
|
56 | (3) | |||
|
59 | (7) | |||
|
|||||
|
66 | (9) | |||
|
75 | (6) | |||
|
81 | (2) | |||
|
83 | (3) | |||
|
86 | (13) | |||
|
99 | (12) | |||
| PART 2 INITIATING & MANAGING COMMERCIAL RECREATION AND TOURISM | |||||
|
|||||
|
111 | (2) | |||
|
113 | (4) | |||
|
117 | (2) | |||
|
119 | (28) | |||
|
147 | (8) | |||
|
155 | (6) | |||
|
161 | (9) | |||
|
|||||
|
170 | (2) | |||
|
172 | (11) | |||
|
183 | (13) | |||
|
196 | (5) | |||
|
201 | (5) | |||
|
206 | (8) | |||
|
|||||
|
214 | (7) | |||
|
221 | (6) | |||
|
227 | (10) | |||
|
237 | (12) | |||
|
249 | (6) | |||
|
|||||
|
255 | (2) | |||
|
257 | (3) | |||
|
260 | (1) | |||
|
261 | (9) | |||
|
270 | (8) | |||
|
278 | (7) | |||
|
285 | (2) | |||
|
287 | (10) | |||
|
|||||
|
297 | (11) | |||
|
308 | (8) | |||
|
316 | (3) | |||
|
319 | (3) | |||
|
322 | (1) | |||
|
323 | (4) | |||
|
327 | (9) | |||
|
336 | (10) | |||
| PART 3 INDUSTRY PROFILES | |||||
|
|||||
|
346 | (3) | |||
|
349 | (5) | |||
|
354 | (8) | |||
|
362 | (7) | |||
|
369 | (12) | |||
|
381 | (4) | |||
|
385 | (5) | |||
|
390 | (6) | |||
|
396 | (5) | |||
|
401 | (11) | |||
|
|||||
|
412 | (9) | |||
|
421 | (9) | |||
|
430 | (6) | |||
|
436 | (3) | |||
|
439 | (5) | |||
|
444 | (2) | |||
|
446 | (2) | |||
|
448 | (5) | |||
|
453 | (4) | |||
|
457 | (10) | |||
|
|||||
|
467 | (7) | |||
|
474 | (4) | |||
|
478 | (6) | |||
|
484 | (3) | |||
|
487 | (9) | |||
|
496 | (2) | |||
|
498 | (12) | |||
|
510 | (8) | |||
|
|||||
|
518 | (4) | |||
|
522 | (7) | |||
|
529 | (7) | |||
|
536 | (5) | |||
|
541 | (6) | |||
|
547 | (5) | |||
| Index | 552 |
