9780130094056

Introduction to E-Commerce

by ;
  • ISBN13:

    9780130094056

  • ISBN10:

    0130094056

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/1/2003
  • Publisher: Pearson College Div
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Summary

Offering both real-worldandtheoretical perspectives, this book features exceptionally comprehensive yetmanageablecoverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter.Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities.For anyone interested in e-commerce. Ideal for busy executives.

Table of Contents

Part I Introduction to EC 1(92)
Overview of Electronic Commerce
1(39)
E-Commerce Market Mechanisms
40(53)
Part II Internet Retailing 93(108)
Retailing in E-Commerce: Products and Services
93(53)
Consumer Behavior, Customer Service, and Advertising
146(55)
Part III Business-to-Business E-Commerce 201(88)
Company-Centric B2B and Collaborative Commerce
201(44)
Public B2B Exchanges
245(44)
Part IV Other EC Modes and Applications 289(92)
Intrabusiness, E-Government, C2C, E-Learning, and More
289(43)
Mobile Commerce
332(49)
Part V Supporting EC Applications 381(74)
Law, Ethics, and Cyber Crime
381(30)
Payments and Order Fulfillment
411(44)
Part VI Strategy and Implementation 455(1)
E-Strategy, Internet Communities, and Global EC
455
Online Chapter
EC Applications and Infrastructure
Online Technical Appendixes
A Infrastructure for EC
B Web Page Design and Creation
C Web Programming
D Software (Intelligent) Agents
Online Tutorials
Building an Application with Yahoo! Store
Building an Application with Bigstep (from Netscape)
A Business Plant for E-Commerce

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