Introduction to Electronic Commerce

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2011-01-01
  • Publisher: Prentice Hall
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Table of Contents

Introduction to Electronic Commerce
Introduction to E-Commerce and E-Marketplaces
Overview of Electronic Commerce
E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Internet Consumer Retailing
Retailing in Electronic Commerce: Products and Services
Consumer Behavior, Market Research, and Advertisement
Business-to-Business E-Commerce
B2B E-Commerce: Selling and Buying in Private and Public E-Markets
E-Supply Chains, Collaborative Commerce, and Corporate Portals
Other EC Models and Applications
Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
Social Networks in the Web 2.0 Environment
Mobile Computing and Commerce and Pervasive Computing
EC Support Services
E-Commerce Security
Electronic Payment Systems and Order Fulfillment ort Services
EC Strategy and Implementation
E-Commerce Strategy, Justification, and Global Implementation Online
Application Development
Launching a Successful Online Business and EC Projects
Building E-Commerce Applications and Infrastructure Online Appendices
The Impact of Electronic Commerce
Electronic Customer Relationship Management (eCRM) Online Tutorial
T1 E-Business Plan
Table of Contents provided by Publisher. All Rights Reserved.

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