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Table of Contents
|Introduction to Electronic Commerce|
|Introduction to E-Commerce and E-Marketplaces|
|Overview of Electronic Commerce|
|E-Marketplaces: Structures, Mechanisms, Economics, and Impacts|
|Internet Consumer Retailing|
|Retailing in Electronic Commerce: Products and Services|
|Consumer Behavior, Market Research, and Advertisement|
|B2B E-Commerce: Selling and Buying in Private and Public E-Markets|
|E-Supply Chains, Collaborative Commerce, and Corporate Portals|
|Other EC Models and Applications|
|Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce|
|Social Networks in the Web 2.0 Environment|
|Mobile Computing and Commerce and Pervasive Computing|
|EC Support Services|
|Electronic Payment Systems and Order Fulfillment ort Services|
|EC Strategy and Implementation|
|E-Commerce Strategy, Justification, and Global Implementation Online|
|Launching a Successful Online Business and EC Projects|
|Building E-Commerce Applications and Infrastructure Online Appendices|
|The Impact of Electronic Commerce|
|Electronic Customer Relationship Management (eCRM) Online Tutorial|
|T1 E-Business Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|