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Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of Electronic Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in Electronic Commerce: Products and Services Chapter 4. Online Consumer Behavior, Market Research, and Advertisement Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce Part 4: Other EC Models and Applications Chapter 7. The Web 2.0 Environment and Social Networks Chapter 8. Mobile Computing and Commerce Part 5: EC Support Services Chapter 9. E-Commerce Security and Fraud Protection Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services Part 6: EC Strategy and Implementation Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban Online Part 7: Applications and Site Development Chapter 12. Launching a Successful Online Business and EC Projects Online Appendices Appendix A. E-Commerce and Supply Chains Appendix B. Electronic Customer Relationship Management Online Tutorial T1. E-Business Plan
November 12, 2014
by Ken Blackwell
"It does give an introduction, but a lot of the concepts seem like they're fairly older?"
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Introduction to Electronic Commerce: 3 out of 5 stars based on 1 user reviews.