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Introduction to Hospitality,9780135139288
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Introduction to Hospitality

by
Edition:
5th
ISBN13:

9780135139288

ISBN10:
0135139287
Format:
Hardcover
Pub. Date:
3/28/2008
Publisher(s):
Prentice Hall
List Price: $124.60

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Summary

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readersrs" coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.For individuals interested in a hospitality industry career.

Table of Contents

The Hospitality Industry and Tourism
Welcome to the Hospitality Industry
Tourism
Lodging
The Hotel Business
Rooms Division Operations
Food and Beverage Operations
Restaurants, Manager Services and Beverages
Restaurant Business
Restaurant Operations
Managed Services
Beverages
Recreation, Theme Parks, Clubs and Gaming Entertainment
Recreation, Theme Parks, and Clubs
Gaming Entertainment
Assemblies and Event Management
Meetings, Conventions, Expositions
Special Events
Operational Areas of the Hospitality Industry
Leadership and Management
Marketing
Human Resources
Accounting, Finance and Cost Control
Table of Contents provided by Publisher. All Rights Reserved.


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