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This is the 5th edition with a publication date of 3/28/2008.
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Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readersrs" coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.For individuals interested in a hospitality industry career.
Table of Contents
|The Hospitality Industry and Tourism|
|Welcome to the Hospitality Industry|
|The Hotel Business|
|Rooms Division Operations|
|Food and Beverage Operations|
|Restaurants, Manager Services and Beverages|
|Recreation, Theme Parks, Clubs and Gaming Entertainment|
|Recreation, Theme Parks, and Clubs|
|Assemblies and Event Management|
|Meetings, Conventions, Expositions|
|Operational Areas of the Hospitality Industry|
|Leadership and Management|
|Accounting, Finance and Cost Control|
|Table of Contents provided by Publisher. All Rights Reserved.|